As Apple reportedly weighs another ad network bid, some industry figures are skeptical of the company’s chances…
Tag: Apple iAd
Apple looks to expand advertising business with new ad network for apps
Apple Inc. is looking to expand its digital-advertising business, people familiar with the matter said…
NBCUniversal inks deal to handle Apple News ad sales
Apple Inc. is outsourcing ad sales for Apple News to NBCUniversal…
Taylor Swift and the music industry wage war on Google’s YouTube, take fight to U.S. Congress
Taylor Swift and many in the music industry are officially taking their bad blood with Google’s YouTube to Congress…
Apple Music’s Iovine, Reznor, Cue and Kondrk on streaming’s new world order and why ‘we all should be’ worried
Twelve months of Apple Music have brought the service 15 million paid subscribers and, for its architects…
Apple Music will get a makeover, but it needs much more
Last year, Apple finally got into the subscription music business…
Spotify dims as Apple Music shines
Apple Music subscriptions have surpassed the 13 million mark, up from the 11 million announced two months ago…
New Drake album to be exclusively available on Apple Music
Hip-hop artist Drake has some bad news for streaming-music service Spotify…
Taylor Swift’s Apple Music commercial spurred 431% jump in sales for Drake
Last week, Taylor Swift released a minute-long clip she filmed for Apple Music that featured her working out…
Apple’s iTunes Store suffers as streaming sales surpass digital downloads for first time
The Recording Industry Association of America has revealed that streaming music sales surpassed digital downloads…
Apple News opens the floodgates
The News app, which is baked into the iOS software that powers iPhones and iPads, aggregates news sources into one feed…
How Apple could improve their News app and turn it into an industry leader
There’s a lot of potential in News. With a few tweaks, it could become it could become the best in its field — and maybe even save the industry…
Apple plans to offer subscription content through Apple News app
Apple Inc is working to make subscription content available through its News app…
Apple Music subscribers could hit 100 million users in 6 years
100 million paying Apple Music members would far outstrip what any streaming music service has accomplished so far…
Apple Music nabs 10 million subscribers in 6 months, which took Spotify 6 years
Apple has passed 10m subscribers for its music streaming service, taking six months…
Uh-oh, Spotify: People are paying up for Apple Music
At current the current rate, Apple Music could surpass Spotify’s paid subscriber base within a year…
Why Apple Music will win in streaming music
Some experts in the streaming music industry insisted that the world’s most valuable company wouldn’t win over listeners just because it was Apple…
Publishers caught in the middle of Apple-Google, App-Web divide
Apple wants mobile devices to be filled with apps…
Ad-blockers prompt IAB to admit ‘we messed up’; launch L.E.A.N. Ads program
We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience…
AMP: Accelerated Mobile Pages are Google’s response to ad blockers and news apps like Apple News
Google now sees more people searching the Web on smartphones than on desktops and laptops…
No Safe Harbor: EU privacy ruling hits Apple, Google, Facebook, others
A major European court victory for privacy advocates raises doubts about how U.S. tech giants Apple, Alphabet-owned Google and Facebook…
Apple’s forthcoming News app draws the ire of advertisers
Apple’s new mobile news app will be slick, user-friendly and loaded with cool features, but…
Apple News is fast, responsive, enjoyable, and it might become your only news app
Apple News is fast, responsive and enjoyable to use…
Apple News shows that Apple wants to bolster and profit from ads, not eliminate them
Advertising is an easy target: it’s an eyesore, slows down web pages…
Apple’s Coherent Navigation acquisition a big boost to Apple Maps
Coherent Navigation was founded in 2008 by a group engineers from Stanford and Cornell…
Apple opens iAd workbench to all Apple ID users, introduces short video ads
Apple is making its advertising ecosystem more accessible…
Apple circulates iTunes Radio terms to indie record labels
Ahead of its launch of an online radio service Apple circulated terms…
Apple surges ahead of Google in mobile ads
Apple has really taken out a significant chunk of Google’s market….
Online advertising spending to surpass newspapers and magazines combined by 2015
Online advertising expenditures will continue to lead the market…
Apple: U.S. Republican presidential candidate Mitt Romney becomes first politician to use iAd service
Republican presidential hopeful Mitt Romney’s campaign s using Apple Inc.’s iAd mobile advertising service…
