YouTube has been increasingly vilified by the labels. How do you view its current standing?
Reznor: Personally, I find YouTube’s business to be very disingenuous. It is built on the backs of free, stolen content and that’s how they got that big. I think any free-tiered service is not fair. It’s making their numbers and getting them a big IPO and it is built on the back of my work and that of my peers. That’s how I feel about it. Strongly. We’re trying to build a platform that provides an alternative — where you can get paid and an artist can control where their [content] goes.
Thirteen years of working with the music industry seems to have positioned Apple as a sort of bridge between north and south California — the tech- and product-based Silicon Valley and Los Angeles, the hub of content creation. How do you view the divide, and Apple’s role?
Cue: One of the great things about Steve [Jobs] was that, because of his [stake in] Pixar, he had a very different understanding of entertainment and of L.A. and Hollywood… It’s one of the reasons we’ve been successful from the early days. How I met Jimmy, more than a decade ago now, was about that. I’ve always felt that technology companies have disrespected the content creation process and the content creation people disrespect technology. Both think, “How hard [could it be]?” The truth is, and I understand this really well, is that both of them are artists when it comes down to it. A programmer starts with a blank screen, no different than starting a song with a blank sheet of paper.
Much more in the full interview here.
MacDailyNews Take: The music labels should sack up and shorten up this long slog a bit by saying: “No free tiers.”
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