“Google now sees more people searching the Web on smartphones than on desktops and laptops. That poses a problem for the Alphabet company, since mobile advertisements generally garner lower prices than their desktop equivalents,” Adam Levy writes for The Motley Fool. “At the same time, Google is under pressure from mobile ad blockers and new publishing formats from Apple and Facebook.”
“Meanwhile, Apple released Apple News with the latest iteration of iOS. Apple is continuing the shift of news consumption from the Web to mobile apps. In-app content is immune to ad blockers that Apple started to allow in the App Store with the new iOS. It’s also locked ad serving to the app creator — Apple News publishers must use iAd,” Levy writes. “Google has a strong interest in keeping the Web relatively open. Google Web crawlers can’t read what’s behind Facebook’s and Apple’s walled gardens, so having more content published on those platforms means less content for Google to link to in its search results. Additionally, Google can’t make any money off publishers on those publishers because, as mentioned, Facebook and Apple don’t support third-party ad platforms.”
Read more in the full article here.
MacDailyNews Take: After years of stagnation and ever-more-awful ad networks, ’tis very interesting times indeed for online publishers, visitors, advertisers, app makers, and advertising entities like Google, Apple’s iAd, Facebook, etc.
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