“Google on Wednesday announced a new open-source project dubbed Accelerated Mobile Pages, intended to increase the hits publishers receive on articles, and hence the public’s exposure to advertising,” Roger Fingas reports for AppleInsider.

“In theory the effort should allow ‘lightweight’ mobile webpages which nevertheless have video, animation, still graphics, and ads,” Fingas reports. “Other Google products (like Google News) will incorporate AMP over time, and the company has signed up just under 30 publishers, plus other partners like Twitter, Pinterest, WordPress, and Adobe Analytics.”

Fingas reports, “Although most of Google’s revenue is derived from advertising, the company is promising to support a wide variety of ad formats and networks, along with subscriptions and other paywalls.”

Read more in the full article here.

MacDailyNews Take: This is Google’s bid to keep the Web at the forefront and keep mobile users in browsers and out of dedicated apps such as Apple News, to name one example.

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