“When Apple showed off its News app coming to the US, UK, and Australia with iOS 9, it didn’t say much about how the content would be curated beyond publishers submitting their own RSS feeds. At first Apple is just pulling in news from RSS feeds ahead of rolling out publishing tools for creating rich content specifically for the platform, but how will the company present the news to readers?,” Jordan Kahn writes for 9to5Mac. “Who will get front-page billing? How will categories and breaking stories be presented? We get a few of those answers in a new job listing from the company seeking human editors for the platform, but there are still questions regarding how Apple will overcome the curation issues it deals with on the App Store for the News platform.”

“And Apple won’t just be curating stories from the big players. It also mentions a focus on surfacing original content from both ‘the largest to the smallest’ publishers,” Kahn writes. “While Apple’s reasoning for human editors — to present compelling content to readers that its algorithms have a tough time detecting — is valid, it does bring up the question of how Apple could control what we see and how we see it if its News app becomes popular with readers and attracts a large number of users away from competing aggregation services like Flipboard, Reddit and Techmeme.”

Kahn writes, “Curating lists of apps is one thing, but having Apple employees curate the news flow could be more controversial depending on how the company ultimately works with select publishers and surfaces content from its preferred sources.”

Read more in the full article here.

MacDailyNews Take: So, if TIME Canada puts the next-gen iPhone on their cover a day before Apple’s unveiling or some website criticizes Apple’s software quality, where do those stories go in Apple’s News app? Do they even show up at all?

Or how about positive news articles involving politicians with whom Tim Cook & Co. do not agree/actively oppose?

SEE ALSO:

Flipboard CEO blasts Apple’s News app as ‘something that we actually shipped five years ago’ – June 12, 2015
Apple dumps Newsstand, takes on Facebook with Flipboard-like ‘News’ app – June 9, 2015
Apple’s climate change efforts might be based on misguided idealism – April 21, 2015
Apple CEO challenges home state of Alabama on LGBT rights – October 27, 2014
GOP candidate accuses Apple of political bias for rejecting his iPhone app – May 22, 2010
Pulitzer Prize-winning cartoonist’s iPhone app rejected by Apple App Store [UPDATED] – April 16, 2010
Apple rejects iPhone app featuring caricatures of politicians; deems Pelosi drawing ‘offensive’ – November 13, 2009
‘I Am Rich’ application for iPhone, iPod touch disappears from Apple’s App Store – August 07, 2008
$999.99 app for Apple iPhone, iPod touch allows owners to proclaim ‘I Am Rich’ – August 06, 2008