“In just over three months, Apple has created the second-largest paid music service in the world,” Adam Levy writes for The Motley Fool. “Apple Music’s 6.5 million paid subscribers are short of only market leader Spotify, which recently reported 20 million paid subscribers.”

“Apple CEO Tim Cook added that there are 8.5 million more users still trialing the service,” Levy writes. “In August, Apple announced that 11 million users were trialing Apple Music. Just about all of those trials have expired now, so Apple is converting people that sign up for the trial at around a 59% clip. That’s pretty phenomenal, considering the Apple Music app has gotten torched by reviewers, claiming it has a clunky interface and can be confusing.”

MacDailyNews Take: Confusing is one thing, but having unlimited access to virtually all of the world’s recorded music for up to six people for a mere $14.99/month is another. That deal is simply too good for many to pass up, regardless of usability niggles.

“Spotify has historically converted 25% of free users into paid subscribers,” Levy writes. “dditionally, Apple is signing up free trial users at a relatively strong rate. Since it announced its 11 million free trial signups in August, the company has added 8.5 million new trial users — about 3.5 million per month. That’s slightly faster than the 3 million net new listeners Spotify added per month in first half of 2015.”

Levy writes, “If Apple can keep up its trial and conversion rates, it could surpass Spotify’s paid subscriber base within a year.”

Read more in the full article here.

MacDailyNews Take: Oh ok. (smirk)

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