“In just over three months, Apple has created the second-largest paid music service in the world,” Adam Levy writes for The Motley Fool. “Apple Music’s 6.5 million paid subscribers are short of only market leader Spotify, which recently reported 20 million paid subscribers.”

“Apple CEO Tim Cook added that there are 8.5 million more users still trialing the service,” Levy writes. “In August, Apple announced that 11 million users were trialing Apple Music. Just about all of those trials have expired now, so Apple is converting people that sign up for the trial at around a 59% clip. That’s pretty phenomenal, considering the Apple Music app has gotten torched by reviewers, claiming it has a clunky interface and can be confusing.”

MacDailyNews Take: Confusing is one thing, but having unlimited access to virtually all of the world’s recorded music for up to six people for a mere $14.99/month is another. That deal is simply too good for many to pass up, regardless of usability niggles.

“Spotify has historically converted 25% of free users into paid subscribers,” Levy writes. “dditionally, Apple is signing up free trial users at a relatively strong rate. Since it announced its 11 million free trial signups in August, the company has added 8.5 million new trial users — about 3.5 million per month. That’s slightly faster than the 3 million net new listeners Spotify added per month in first half of 2015.”

Levy writes, “If Apple can keep up its trial and conversion rates, it could surpass Spotify’s paid subscriber base within a year.”

Read more in the full article here.

MacDailyNews Take: Oh ok. (smirk)

SEE ALSO:
Apple debuts new Kenny Chesney ad for Apple Music, featuring Apple Watch and iPhone 6s Plus – November 5, 2015
Apple TV’s Siri search soon to include Apple Music – October 29, 2015
Why Apple Music will win in streaming music – October 27, 2015
Apple Music takes a huge bite out of Pandora – October 23, 2015
Taylor Swift calls Spotify a ‘start-up with no cash flow’ – August 4, 2015
Oh ok, Spotify listeners are upgrading to Apple Music – July 19, 2015
Apple Music could kill more than just Spotify, it could kill music labels, too – June 25, 2015
Why Apple Music will gut and publicly execute Spotify – June 10, 2015
Spotify CEO claims to be ‘ok’ with Apple Music – June 9, 2015
Jimmy Iovine and Eddy Cue: Apple Music gunning for Spotify, YouTube, and terrestrial radio – June 9, 2015
Apple Music’s huge advantage over Spotify – June 9, 2015
Apple’s revolutionary Apple Music just might prove its skeptics wrong – June 8, 2015
Apple unveils revolutionary Apple Music service – June 8, 2015
Apple is going to put the hurt on Pandora – November 10, 2014