“Apple Inc is working to make subscription content available through its News app, giving publishers with paywalls a new way to control who sees their articles, two sources familiar with the matter said,” Jessica Toonkel and Julia Love report for Reuters.

“The move would differentiate Apple News from Facebook’s Instant Articles news offering, which does not offer subscriber-only content, and would likely give Apple a boost as it seeks to distinguish itself from a growing crowd of online news apps,” Toonkel and Love report. “By making paid content available through its News app, Apple would give publishers a way to maintain relationships with readers and perhaps attract new subscribers. It is unclear how Apple would authenticate subscribers or if it would take a cut of payments from readers who become subscribers through the app.”

“Subscriber-only publications that work with Apple News now can either share their articles for free or just share excerpts of articles and direct readers to log on to their own websites for more,” Toonkel and Love report. “Apple said in October that nearly 40 million people were reading Apple News, and the company has worked with more than 100 publishers as of this month.”

Read more in the full article here.

MacDailyNews Take: Do you use Apple News regularly?

SEE ALSO:
Apple mistakenly underestimating number of readers using Apple News app since launch – January 11, 2016
Publishers underwhelmed with Apple News app – November 13, 2015
AMP: Accelerated Mobile Pages are Google’s response to ad blockers and news apps like Apple News – October 15, 2015
Google’s new Accelerated Mobile Pages meant to keep users in Web browsers and out of dedicated apps
Following Apple News, Google preps Accelerated Mobile Pages – October 7, 2015
Apple News is fast, responsive, enjoyable, and it might become your only news app – July 15, 2015
Apple News shows that Apple wants to bolster and profit from ads, not eliminate them – July 10, 2015
Apple News to have human curation – and that raises issues – June 15, 2015
How Apple’s mobile ad-blocker could backfire on the company and iPhone, iPad users – June 12, 2015
Hats off to Web advertising – no, really – July 6, 2015
Apple’s support of mobile ad blocking may upend how the web works – June 12, 2015

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]