“And more to the point, Apple isn’t in a hurry. With a huge pile of cash and massive profits, Apple is under little pressure to show quick returns. As it turns out, the same advantages that give Apple so much power overall—its size, its resources, its visibility—give the company a serious edge in streaming music,” Greenberg reports. “Apple doesn’t have to win right away—which is why ultimately it will win.”
“Because of its size and strength, Apple might not even really see streaming music as the competition at all. ‘The real target of Apple Music is radio rather than recorded music streaming,’ writes Richard Windsor, an analyst at Edison Investment Research, in an email,” Greenberg reports. “‘Despite grabbing all the headlines, the recorded music industry is currently worth around $16 billion while radio advertising is worth around $44 billion per year,’ Windsor adds. If Apple ever decides to incorporate advertising into its radio offerings, it could grab a piece of that much bigger market.”
Much more in the full article – recommended – here.
MacDailyNews Take: Some “experts” were wrong.
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