Apple’s iBeacon: With great power comes great potential to delight or annoy

“With the release of iOS 7.1 Apple made a tweak to a technology called iBeacon that paves the way clear for companies to fire off messages to users iPhones and iPads – even if that device is locked,” Adrian Kingsley-Hughes reports for ZDNet. “”

“iBeacon is a two-part technology. The first part consists of iBeacon devices which business can install into stores, malls, stadiums, museums and so on,” Kingsley-Hughes reports. “These iBeacons can communicate with iOS devices that have the relevant app installed.”

“Companies need to take care when it comes to iBeacon use,” Kingsley-Hughes reports. “If you’ve managed to convince a user to install your app, you need to be careful not to give those users an excuse to delete your app.”

Read more in the full article here.

Related articles:
Why aren’t people freaking out about Apple’s iBeacon? – March 16, 2014
Apple’s iOS 7.1 delivers major, game-changing iBeacon improvement – March 11, 2014
SXSW deploys iBeacons to improve attendees’ experience – March 6, 2014
Apple releases iBeacon specification, begins MFI program certification for Bluetooth LE devices – February 25, 2014
Major League Baseball completes iBeacon installation at first two ballparks – February 14, 2014
Will iBeacon alerts be a welcome way to add value to retail visits or just a new way to spam? – February 14, 2014
Apple’s iBeacon turns location sensing inside out: ‘Where am I?’ becomes ‘Here I am!’ – February 10, 2014
Why Apple’s iBeacon technology is ahead of the pack – February 3, 2014
Apple’s iBeacon heralds dawn of ‘nudge’ advertising – February 3, 2014
NFL rolls out iBeacons for Super Bowl fans in Times Square and MetLife Stadium – February 1, 2014
Major League Baseball deploying thousands of iBeacons for Opening Day – January 31, 2014
Apple’s iBeacon and the future of retail store shopping – January 21, 2014
Apple patent application reveals secure iWallet system with iBeacon – January 16, 2014
Apple’s revolutionary iBeacon: Sometimes the biggest changes in technology have the smallest beginnings – January 13, 2014
Company rolls out Apple’s iBeacon to grocery stores – January 6, 2014
Apple’s iBeacons are creating a new market – December 30, 2013
Anybody else want an Apple ‘iServe home’ server with iBeacon accessories? – December 18, 2013
The Internet of iThings: Apple’s iBeacon already in 200 million iPhones and iPads – December 16, 2013
4 reasons why Apple’s iBeacon is about to disrupt interaction design – December 11, 2013
Apple could have 250 million iBeacon-capable units in the wild by 2014 – December 7, 2013
Apple turns on iBeacon to guide shoppers at 254 U.S. retail stores – December 6, 2013
Bar deploys Apple’s iBeacon to give patrons free access to Newsstand magazines – December 4, 2013
Macy’s becomes first retailer to deploy Apple’s iBeacon for in-store presence – November 20, 2013
Beyond retail: What’s next for indoor location tracking with Apple’s iBeacon – November 15, 2013
Apple’s location-tracking iBeacon is poised to explode across retail faster than anyone can imagine – October 25, 2013
Attention, retailers: With iBeacon, Apple has figured out mobile marketing – October 11, 2013
Apple’s iBeacon to deliver completely interactive experiences for fans at MLB stadiums – September 27, 2013
Apple’s amazing iOS 7: Three game-changers hidden in plain sight – September 26, 2013
Apple’s brilliant iBeacons system will enable purchases, contextual marketing, automated check-ins and much more – September 14, 2013
Apple’s NFC killer: iOS 7′s iBeacons – September 11, 2013
iBeacons may prove to be Apple’s biggest new feature for iOS 7 – August 29, 2013


  1. Apple’s new shovelware strategy of shovelling crap on its users. With innovation stopped dead in its tracks, they have nothing new to offer, other than advertisement infused shovelware shovelling in your face ads on your phone.

    Failed tech piled on top of failed tech. No wonder the stock price is tanking into the depths of the Atlantic. Sad but true.

      1. Yes they really are so useless at covering up their agenda, says a lot about their masters I guess and why I will never buy back into Samsung, no class and no decency.

        As for iBeacons the author has it right this is a fabulous technology that will transform all sorts of things in ways we can barely imagine at present but if exploited with the same lack of consumer respect so imbued into the psyche of the likes of Samsung and Google then it could also be a serious turn off. A free for all that will no doubt exist on the Android incarnation of it will be like a stiletto to their heart I suspect over time.

    1. The public have to do more than just log in, they have to take the trouble to download an app that that particular iBeacon will trigger. If they don’t like what that retailer does with iBeacon, they can delete that particular retailer’s app and all that user’s other iBeacon apps continue to work normally.

      This is a much more elegant solution than simply enabling or disabling a system such as BlueTooth or WiFi, because you can selectively opt in or opt out on a case by case basis.

      The retailers will only get people to use their particular iBeacon systems if they deliver something positive for the customer. If they use it for intrusive advertising, they’re going to end up with a lot of people deleting their app and it will have been a waste of time for them.

  2. Look for evil and flaws and you will be inundated with them but look for strengths and beauties and you will also find them in abundance. The difference to you will be misery or happiness. Your choice.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.