“According to Apple, every colour has a story. Or at least, that’s what they want to tell potential young customers using microblogging site Tumblr,” Chris Southcott reports for TechGeek.
“While it isn’t out of the ordinary for a company like Apple to flaunt their latest devices in an expensive marketing blitz, their latest attempt to sell the iPhone 5c is a little out of the ordinary,” Southcott reports. “Generally limiting themselves to more traditional advertisements, users of Tumblr can now expect to see Apple ads for the 5c through their Dashboard via the ‘Sponsored Post’ program. ”
“The post consists of a Vimeo video, where dancing colours eventually zoom out to reveal an iPhone 5c, with a generic, almost random, message at the end,” Southcott reports. “It’ll also link to Apple’s own Tumblr page, with users then able to reblog, or just heart, the ads. You can check out the blog here.”
Read more in the full article here.
Apple has done internet only ad campaigns in the past. A few years ago they had web only ‘I’m a Mac, I’m a PC’ ads. They were banner ads iirc.
You remember correctly.
pretty bad.
You “two” are boring as f&#k lately. Take a Xanax or a nap and give us a break from your incessant, white knuckle griping.
if you thought that was good, you’ve taken an overdose of xanax.
Once again Apple breaks the mold
Once again this pitiful effort highlights Tim Cook’s pathetic attempt at trying to stay relevant by running ads on a blog that nobody uses while Samsung ratchets up attention on itself by advertising on the Oscars. Lame and old, Cook.
You mean like that really blurry selfie Ellen took of herself onstage looking out at the audience? The one she took with her Samsung camera? Now THAT is pitiful. Samsung spent millions on product placement in the Oscars and then (surprise) that product underperforms! Congrats Samsung.
http://www.theverge.com/2014/3/2/5464422/ellen-takes-a-selfie-at-the-oscars-sponsored-by-samsung
Note too…when she takes her own bad light photos (unsponsored) she uses her iPPhone (same link)
Advertising in Tumbler is analogous to advertising in flea pit alley. Yeah, it’s cheap, the bean counter’s prerogative, but all you get are bed bugs for your troubles.
No imagination and even less effort shown to promote Apple products on an international stage, as Samsung did for the Oscars.
It’s Tumblr, don’t you know
Yes, I do know but for two reasons. Can’t be bothered to override autocorrect and can’t bear to see the despoliation of the English language by random removal of vowels, which might seem cute now but will look very dated soon, like single letter surnames, eg. Melanie C.
Agree on all counts, especially wrt names. I choose to disable autocorrect on my iPhone as a way to discipline myself in communications. In general, the imposition of constraints leads to creative possibilities. A contemporary example is the 140 char limit in tweets. Rhyming in couplets or other patterns forces new notions to the conscious mind, as Bob Dylan and Alexander Pope noted. This holds true even in physics, where they’re called boundary conditions.
Also agreed on lost opportunity. No Oscar ads, not even Super Bowl ads from Apple. I think they have become too big. Not aloof, exactly, but sort of believing their own myth, if you know what I mean.
If you watch the keynote where Steve Jobs introduces the very first iPhone, one of the reasons he gave for relying on touch typing on an onscreen keyboard vs. a physical keyboard on a BlackBerry was that autocorrect will allow you to type just as fast and without mistakes.
I never forgot that advice and have always relied on autocorrect to save my bacon. Dimensionally, Steve could see 5-6 years ahead of his time.
You are right on the value of autocorrect. The recognition algorithms were astounding, and made touch screen texting practical. My own choice to abandon autocorrect, for personal reasons, doesn’t change that advantage for millions of users.
In a recent post I even advocated living with auto spell check errors, as a healthy accommodation to modern times, despite the objections of grammar Nazis. I’ll stand by that, because I know intelligent readers can make sense of innocently garbled notes.
The only exception to this credo is proper names — individuals and companies both. They should be spelt correctly; if they are not it is a sign of disrespect, of existential disregard, as surely as ALL CAPS IS WAVING A FINGER IN YOUR FACE. In diplomacy, protocol is everything. Not that the Internet is a paragon of diplomacy, but one can wish for better.
Dictated but not read?
Says a shameless self-promoter who seems to be spectacularly ignorant of the social media formats used by the target ‘audience’ for the 5C.
Jackass.
Ooops, sorry, aimed at Mr. Phillips first post up there ^, not yours, Hannah.
The only thing I’d agree with you is that the iPhone 5C should be marketed to low brow and talentless hacks like you who blog on Tumblr.
The above comment was directed at the talentless limey hack Horseshack and not the talented Hannah.
They’re good
I liked them all. Nothing spectacular, but each had nice accompanying music and brought a smile to my face. Can’t ask for much more than that.