The brutal history of Samsung’s parade of marketing missteps

“With a Samsung Galaxy Note 3 in hand at The Oscars, Bradley Cooper this past Sunday took what quickly became the most retweeted photo in Twitter history,” Yoni Heisler writes for TUAW. “But what was supposed to be yet another Samsung advertising coup turned into yet another Samsung advertising misstep.”

“You see, the Wall Street Journal reports that Samsung spent upwards of $20 million in Oscars advertising and product placement only to have Ellen DeGeneres — its product placement conduit for the evening — revert to using an iPhone once off the stage during commercial breaks,” Heisler writes. “‘During rehearsals Samsung executives trained Ms. DeGeneres on how to use the Samsung Galaxy, two people familiar with the matter said.'”

“This isn’t the first time we’ve seen a Samsung ad gone wrong,” Heisler writes. “Let’s take a stroll down memory lane.”

Read more in the full article here.

Related articles:
Samsung blew millions on preplanned ‘Oscar selfie’ product placement – March 4, 2014
Samsung pays big bucks for Oscars product placement, but Twitter and an Apple iPhone steal show – March 3, 2014
Oscars host Ellen DeGeneres uses sponsored Samsung onstage, tweets from her Apple iPhone backstage – March 3, 2014
Samsung gets caught yet again with celebrity tweeting Galaxy ad from their Apple iPhone – December 3, 2013
T-Mobile USA CEO tweets ‘I don’t know what I’d do without my Samsung Note 3′ – from his Apple iPhone 5s – October 22, 2013
Tennis player David Ferrer accidentally tweets Samsung Galaxy S4 ad from his Apple iPhone – April 30, 2013
Oprah tweets ‘love’ of Microsoft’s Surface from her Apple iPad – November 19, 2012


  1. Not a fan of Samsung. Own mostly AAPL products.

    But give them credit for the “selfie seen around the world.”

    I don’t care about celebrities, and wasn’t one of the ppl who retweeted it… but from what I’m seeing and hearing, people know about the incident, and know it was a Samsung publicity stunt.

    1. I would not be surprised if Samsung hired a bunch of people to retweet this for that very reason, thinking it would give them more advertising.

      That was my first thought anyway…

    2. Most of, if not all of, the people I know who are familiar with this photo couldn’t say under oath who was using it for advertising; in fact, until I read this post, I didn’t even know it was a Samsung stunt.
      Mainly because I, and most normal* people couldn’t give a shit.
      *as in those not obsessed with the minutiae of celebrity goings-on.

    3. If you are thinking that “There are no such thing as bad publicity” or “Bad publicity is publicity” you are correct, because sending a blurry picture take with your diverse is like telling millions or people “Hey, look at the crappy pictures my device takes!”

  2. Most people won’t know what Ellen did backstage. Personally I thought what Samsung did was what Apple should have done. Why I. He’ll did Tim not take advantage of this to show how cool Apple is. I like Tim but he dropped the ball on this one.

    1. No, Tim Cook stayed away from bad marketing. That assures me that Tim Cook is NOT going to let any marketing morons take over Apple again, not on his watch. That means Apple’s entrepreneurial culture lives on, which is exactly the best thing for the company.

  3. I’m just ‘Test’-ing how easy it is for anyone to be anyone here at MDN, as long as they post as an anonymous coward.

    “I’m trolling Apple. Look at me. Now fork over my paycheck, Samsung.”

    ; – Derek

  4. il faut pas faire des faux pas Samsung! ; )

    only cheapness creates faux pas that bites you up your a_ _.

    Birds of a feather flock together: Whether it’s Samsung/Microsoft/Dell…diluting brain & function never works or pays off…good riddance

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