Tag: marketing backfire

Samsung presenter Rachel Riley is an iPhone user

Wednesday, September 3, 2014 10:59 amWednesday, September 3, 201422 Comments

Rachel Riley presented convicted Apple patent infringer Samsung’s latest Galaxy Note…

The brutal history of Samsung’s parade of marketing missteps

Wednesday, March 5, 2014 5:00 pmWednesday, March 5, 201416 Comments

Samsung spent upwards of $20 million in Oscars advertising and product placement…

Samsung blew millions on preplanned ‘Oscar selfie’ product placement

Tuesday, March 4, 2014 3:29 pmTuesday, March 4, 201442 Comments

Samsung Electronics Co. spent an estimated $20 million…