“Pretty soon, your phone might remind you to pick up laundry detergent as you peruse the microbrews in the supermarket, just a couple of aisles away,” Barbara Ortutay reports for The Associated Press.
“Mobile shopping startup InMarket started using Apple’s in-store location technology, iBeacon, on Monday to send shoppers deals, rewards and grocery list reminders inside U.S. grocery stores to the 20 million people who use its apps,” Ortutay reports. “iBeacon, which works with Apple devices running iOS 7, is already being used inside Apple stores.”
“As of Monday, InMarket’s ‘Mobile to Mortar’ iBeacon feature is available in dozens of Safeway and Giant Eagle stores in Seattle, San Francisco and Cleveland,” Ortutay reports, “but InMarket says the number will grow to more than 150 in the next couple of weeks and thousands of stores, grocery and other types, by the end of 2014.”
Read more in the full article here.
MacDailyNews Take: As we wrote back on December 7th:
Apple’s Next Big Thing™ arrived in stealth mode right under everyones’ noses.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]
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