“‘We’ve entered the age of iOS and Android penetrating beyond mobile,’ writes GroupMe’s Steve Cheney in a provocative post that introduces a benchmark I hadn’t considered before: Bang per watt,” Philip Elmer-DeWitt reports for Fortune.

“‘For non-mobile (plugged in) devices,’ he writes, ‘Android + ARM is ‘good enough’ and will win much of the market globally in terms of embedded OS’s,'” P.E.D. reports. “But for battery-powered systems, it’s a different story. ‘Mobile computing is not about being good enough overall, it’s about being good enough per watt of power consumption. (emphasis his) ‘Integrated [hardware and software] from Apple will likely retain a performance edge — they will be constantly optimizing multi-core chips for performance per watt and tweaking software like they have on iOS 7. Who knows if Apple will be 6 months ahead or 18 months ahead at any given time, but it’s a good bet they will be in this range. Low power needs will drive convergence in design.'”

Read more in the full article here.

Steve Cheney writes, “Fragmentation continues to crop up on Android in weird ways for devs but now is going to the next level—affecting the ecosystem. Tomorrow Apple is no longer just about integrated hardware / software, it’s about an entire integrated ecosystem. The software is built in advance while hardware is designed and spec’ed, developers have your APIs and it all just works together in tandem. To some extent Google can do this with products it controls and distributes like Glass and Chromecast (via OTA updates), but fragmentation will start to hurt Android more and more in smartphone web services which it doesn’t develop.”

“New APIs exposed in iOS7 (iBeacon, AirDrop) for local networking will be huge—these are US-centric use cases in the beginning (some Europe and Japan) and will cement Apple at the high end of the market in the US. When iOS 7 launches all APIs are backwards compatible 2 years (iPhone 4S and up). This means basically 95% of Apple users will be able to share files with each other (AirDrop) and make payments using Bluetooth / iBeacon, whereas Android will reach round 2 of its fragmentation battle—at the service layer,” Cheney writes. “Only 30% of people upgrade (or are able to upgrade) to the latest Android flavor 1 year later. Devs won’t build networking / payment services in Android apps for BTE and local WiFi sharing because only a minority of Android phones will support for the next 18 months. There are some aftermarket apps in Google Play but compatibility is a nightmare. Again, just to reiterate—yes Android 4.3 adds low power Bluetooth support, but since only about 30% of devices will be running this in a year it effectively slows adoption by 12-24 months behind iOS.”

Cheney writes, “It’s not even funny how bad fragmentation will hurt Android and Google in location based sharing and payments apps, short range sharing, and the type of things developers build on top of iBeacon (e.g. payments). Fragmentation doesn’t matter as much when you are the only one person affected, people deal with it. But when your Android phone won’t communicate with others or at POS terminals (tablets / iPads) it will be tough to rationalize.”

Much more in the full article – highly recommendedhere.

MacDailyNews Take: Obviously, Cheney gets it.

Fragmandroid is a detritus magnet. It will suffocate itself in mobile computing. Vertical integration trumps horizontal integration in the hands of end users.

Apple’s way is clear – and pedal to the metal time is almost here. This is the calm before the storm.

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