Apple iTunes Store error prices complete series of eight Harry Potter movies for $10

“Much to Hollywood’s dismay, home video watchers are increasingly disinterested in buying movies,” Peter Kafka reports for AllThingsD.

“But if you price these things really, really, low, you’ll find some takers. Hence a flurry of interest this morning when the Internet discovered that Apple’s iTunes store [sic] was selling all 8 Harry Potter movies for an astonishing $10,” Kafka reports. “Except it turns out Apple — or more precisely Warner Bros., which sets the prices for its movies — didn’t mean to practically give its stuff away.”

Kafka reports, “The $10 price is now gone, replaced by a cheap-but-more-plausible $60.”

Read more in the full article here.


    1. Guys and Gals,

      This is what I got when I neglected a simple “/s” at the end. I bought movie only from – iTunes, BestBuy (during Thanksgiving Sales), Target (its $5 movie special card board kiosk placed near where the checkout counters are), and Walmart (the huge $5 movie discount circular shape “dumpster”).

  1. I only buy Blu-Rays of stuff that bears repeated viewing (which means most Hollywood product today is not included) and of course the classics, TV shows and films that have special meaning to me. But I remember the days of buying almost every laser disc that came out such was the slow trickle of releases. Wished I’d saved my money then and bought Apple stock instead.

  2. Somehow these things are always US store only……..

    And if you buy the separate movies in the NL store, you get the ones with the staggeringly badly done -always on- subtitles or even far worse: lip synchronised!

    I rarely buy movies in iTunes for this reason. When Apple can get their act together on this I’ll look at it again 🙁

    1. indeed. Marginal cost for the content is pennies, and the movies already earned obscene profits upon their first go-arounds. obviously the content owner can ensure every kid on the planet has the full collector’s set if he sets the price aggressively.

      You know, this is a tactic Apple might want to learn. Aggressive pricing doesn’t cheapen the value of a product when the product is no longer fresh.

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