“According to a report issued Friday by Net Applications, the Web presence of Android devices peaked in November at 28% and has been drifting down ever since,” Philip Elmer-DeWitt reports for Fortune.

“By contrast, Apple’s iOS has climbed since October, after the company launched the iPhone 5 and the iPad mini,” P.E.D. reports. “That’s quite a different story than the one being told by market research firms like IDC, which has Samsung’s Android-based smartphones outselling the iPhone and Samsung’s tablets rapidly catching up to Apple’s iPad. ‘IDC says Android is the new king of tablet market share,’ was Thursday’s headline on CNNMoney.”

MacDailyNews Take: How CNN arrived at that lie of a headline is baffling, since even they managed to report corrected under it that, “Apple’s fourth-quarter share of shipments came to 43.6%. It’s still the top vendor by a mile…” In other words, Apple is quite obviously still the king, despite the lie CNN attempts to perpetrate in the headline on their website.

P.E.D. reports, “I was skeptical of IDC’s tablet shipment numbers Thursday, given that of the major tablet manufacturers, only Apple actually releases unit sales data. And I’m doubly skeptical today, given the trends shown in Net Applications’ data… How can Google’s Android be the king of tablets and smartphones if more than 60% of Web users are on Apple devices and only 24.5% on Android?”

Read more in the full article here.

MacDailyNews Take: As we wrote last November:

It’s the marketing, stupid.

Android is pushed to users who are, in general:

a) confused about why they should be choosing an iPhone over an inferior knockoff and therefore might be less prone to understand/explore their devices’ capabilities or trust their devices with credit card info for shopping; and/or
b) enticed with “Buy One Get One Free,” “Buy One, Get Two or More Free,” or similar ($100 Gift Cards with Purchase) offers.

Neither type of customer is the cream of the crop when it comes to successful engagement or coveted demographics; loser to the bottom of the barrel than the top, in fact. Android can be widespread and still demographically inferior precisely because of the way in which and to whom Android devices are marketed. Unending BOGO promos attract a seemingly unending stream of cheapskate freetards just as inane, pointless TV commercials about robots or blasting holes in concrete walls attract meatheads and dullards, not exactly the best demographics unless you’re peddling muscle building powders or grease monkey overalls.

Google made a crucial mistake: They gave away Android to “partners” who pushed and continue to push the product into the hands of the exact opposite type of user that Google needs for Android to truly thrive. Hence, Android is a backwater of second-rate, or worse, app versions that are only downloaded when free or ad-supported – but the Android user is notoriously cheap, so the ads don’t sell for much because they don’t work very well. You’d have guessed that Google would have understood this, but you’d have guessed wrong. Google built a platform that depends heavily on advertising support, but sold it to the very type of customer who’s the least likely to patronize ads.

iOS users are the ones who buy apps, so developers focus on iOS users. iOS users buy products, so accessory makers focus on iOS users. iOS users have money and the proven will to spend it, so vehicle makers focus on iOS users. Etcetera. Android can have the Hee Haw demographic. Apple doesn’t want it or need it; it’s far more trouble than it’s worth.

[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]

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Android’s Web share down 13% since November; Apple’s iOS now over 60% – February 1, 2013
IDC: Apple dominates worldwide tablet market with 43.6% unit share – January 31, 2013
The Android engagement paradox – November 26, 2012
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