“But when it comes to what people actually do with those phones, studies show an unintuitive result: iOS users simply use their devices more,” Thomas writes. “They surf the Web more. They buy more apps, and developers write more apps for them. They generate more advertising revenue per person. They spend more on e-commerce sites. They even watch more video, which must be frustrating for Google, considering that it owns YouTube and has heavily backed Android in part to contest Apple’s mobile hegemony. Apple’s mobile devices—iPhones, iPads, and iPods—accounted for 60 percent of non-PC video views in the third quarter, according to FreeWheel. Android devices had 30 percent.”
Thomas writes, “Content purchasing is one thing. [But] the gap in content consumption—especially the free, advertising-supported kind, where Google thrives—is more worrisome. That speaks to some ineffable human factor that Google’s algorithms, for all their mechanistic glory, just can’t get right.”
Read more in the full article here.
MacDailyNews Take: If the only goal was to move handset units, Android’s “winning.” Giving away free phones by the boatload accomplishes nothing, however, when all it results in is second-class status among developers and advertisers, a markedly lower online presence than iOS, and, perhaps most importantly, in a mere sliver of the available profit share which, of course, Apple utterly dominates (See: Apple utterly dominates mobile device market with 6% market share – and 77% of the profits).
After years of knocking off Apple’s patented innovations, all that the so-called geniuses at Google have succeeded in accomplishing is cobbling together the worst collection of cheapskates and/or tech illiterates the world has ever seen this side of Windows PC sufferers.
Just like Mac users, iOS users are the cream of the crop.
Congrats on your market share “win,” dummies!
[Thanks to MacDailyNews Reader "JES42" for the heads up.]
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012
Apple utterly dominates mobile device market with 6% market share – and 77% of the profits – August 6, 2012
Game over, Android: Apple owns 84% of mobile gaming revenue – May 7, 2012
Wealthy smartphone users more likely to have iPhones; less likely to play games, tweet – April 2, 2012
U.S. Apple product users split evenly between Republicans and Democrats; Half of U.S. households own at least one Apple product – March 28, 2012
Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
Apple iPhone users most open to mobile payments – August 22, 2011
iPhone users smarter, richer, less conservative than Android phone users – August 16, 2011
Apple iPhone users spend significantly more on their credit cards than non-iPhone users – November 5, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
Nielsen: Mac users are better educated and make more money than PC users – July 12, 2002