“Apple fans have high hopes that the next iPhone will introduce some long-awaited improvements, but even if it turns out to be just an incremental improvement over its predecessors, experts say it’s likely to be the best-selling smartphone of all time,” Quentin Fottrell reports for MarketWatch.

“After six versions in six years, and despite strong competition from Samsung, ‘Apple has set the bar so high, it’s even difficult for them to keep up with expectations,’ says technology analyst Jeff Kagan,” Fottrell reports. “Regardless of what features will (or won’t) be included, the next iPhone will likely be better than the last one. And, analysts say, that’s all many consumers really care about. ‘Already, the iPhone 5 has sold more than the 4S,’ says Brian Colello, an analyst at Morningstar.”

Fottrell reports, “Of course, there are plenty of rumors that the iPhone 5S could have that ‘wow’ factor. Brian White, an analyst with Topeka Capital Markets, wrote in a research note— after meeting a component supplier during a tour of China and Taiwan — that the iPhone could include a fingerprint security scanning feature. That, analysts say, would create the kind of buzz that greeted the introduction of the voice-activated search engine Siri — as long as it doesn’t have teething problems like Apple Maps did. ”

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