“Reiterating the lack of excitement surrounding Samsung’s ‘Broadway-style’ launch of the Galaxy S 4, Yankee Group research has stated Apple is likely to gain ownership share in U.S. smartphones this year,” Daniel Eran Dilger reports for AppleInsider.

“‘While Samsung updated the internals and the software, the S IV is just another iteration on the Galaxy design to be slightly bigger, faster and with a few new apps,’ noted the firm’s VP of Research Carl Howe,” Dilger reports. “‘We fully expect the Galaxy S IV to be an excellent flagship phone for Samsung, but Yankee Group doesn’t see the S IV allowing Samsung to gain ground against Apple in the crucial U.S. market.'”

Dilger reports, “Based on data collected in the Yankee Group’s March 2013 US Consumer Survey, ‘only about 15 percent of consumers intend to buy a Samsung phone within the next six months, while 40 percent intend to buy Apple iPhones within that period,’ the firm reported.”

Much more in the full article – recommended – here.