Apple has debuted a new television advertisement for iPad Air, titled “Your Verse Anthem,” on U.S. network and cable television broadcasts.
Amid shots of iPad Air being used in a wide variety of situations, the voiceover, Robin Williams’ English teacher John Keating from the film Dead Poets Society, reads:
We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.
To quote from Whitman: “O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life? Answer: That you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.”
“That the powerful play goes on, and you may contribute a verse.”
What will your verse be?
Direct link to video here.
MacDailyNews Take: As with Whitman’s work, so goes Apple’s: Passionate, intuitive, affecting, and lasting.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]