Apple debuts touching new ‘Happy Holidays’ TV ad (with video)

Apple tonight debuted a new 90-second television ad, “Misunderstood,” for the holiday season.

The ad soundtrack features music and nat. sound (natural sound) an focuses on an extended family, “the Harris family,” getting together to celebrate Christmas.

The touching ad closes on the text “Happy Holidays” which cuts to the Apple logo.


Direct link to video here.

And here’s the video that the ad was based on:
Apple – Holiday – A Harris family holiday

Direct link to video here.


    1. It has been a very long time coming. This ad was both informative, entertaining, and emotionally touching. Most that do not own an iOS device will not fully understand all that was done. Recording it, using iTunes music in it, editing it, then AirPlay it in same day to an AppleTV.

      Just pure Apple!

      Merry Christmas!

      1. The reason people may not be impressed as much as they should be, is that they’re numbed watching CSI-style TV series with super-high-tech control rooms with instant access to images, to image analysis, etc., using just a few voice commands or meaningless clicks, too vague to even contain enough information to specify the task to be executed. They see outright witchery/wizardry all day, and hardly notice Apple devices actually doing similar things for real…

        1. Merry Christmas should have been used because the story of the TV ad was about a extended family’s CHRISTMAS get together. Apple needs to do one for other holidays and in other countries all year long.

          So, where is the 64-bit speed crushing ad? Lets spend a few million and put some pressure on the old school me-too devices! And Tim and the Apple board, if you don’t want to say “Merry Christmas” than don’t use the rest of Christmas in the ad. Idiots. Man up. People don’t want to see your PC insecurities about the Christian holiday you are trying to sell your devices in.

      1. I’m not sure what you mean by dodgy family but I grew up with 20, 30, 40 direct family members showing up and having that type of day. We are all scattered to the winds and the parents have passed on so it will never be the same but the commercial to me seemed a bit Courier & Ives. So put on. like they all should have arrived in sleighs with bells jingling being pulled by reindeers.

        It’s an Apple commercial I will fast forward through and I almost never fast forward through and Apple commercial.

        1. I do understand your point of view, and it’s one I might have expressed myself, not that long ago. But sometimes, a memory gets jogged and a long-buried feeling wells up. For me, this was one of those times.


    1. Maybe next year Apple will have a commercial featuring a white male homosexual couple with a half dozen adopted kids that are black, oriental and hispanic. I’m sure that would make you happy.

      1. You don’t have a clue what would make me happy. It seems like I’m not the only one that found the commercial lacking.

        Apple’s ‘Misunderstood’ Christmas ad is a sad commentary on culture and does Apple no favors

        It was like Norman Rockwell meets MySpace covered in syrup. High fructose corn syrup no less. Granma and granpa just happened to have an Apple TV to boot out there in the middle of nowhere with dial up internet probably.

        LIghten up. It seemed syrupy and really striving too hard for the message.

    1. This commercial made me cry… I’ve never cried over a commercial. I think apple did a great job at showing us that this is a new age of technology. Don’t judge these kids. Yes he’s different. We all have one of those in our family.

  1. Maybe Aldo’s right but I can think of many Christmases past and loves lost that I’d give anything for a ninety second video shot in an unobtrusive way by one of the “goofball” loners in my family. 🙂

  2. Lovely, sentimental new Apple Christmas commercial. I was most intrigued by the 70-inch (or so) HD display featured in a scene in the den. Black bezel, no logo branding. Could it be a 4K Apple television?

  3. Not good. This doesnt click like Samsung/Google’s video ads, who now look more Apple-esque than Apple’s, if they just featured iPhones instead.
    Maybe it should change ad firm or get more progressist ones onboard. Inhouse production cannot progress without competition.

  4. Loved it. Nice way to remind people to look up from their phones so they don’t miss anything. Wonderful surprise that the kid wasn’t a screen zombie like so many others are.

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