Qualcomm insider: Apple’s 64-bit A7 chip set off a panic, it ‘hit us in the gut’

“In public, Apple’s rivals in the smartphone market have tried to downplay the technological advances Apple introduced in the iPhone 5s. But it turns out that one breakthrough — Apple’s speedy, 64-bit A7 microprocessor — has set off a panic inside its competitors,” Dan Lyons reports for HubSpot. “At chipmaker Qualcomm, which provides microprocessors for many of the Android phones that compete against the iPhone, executives have been trying to put on a brave face to the world, but internally people are freaking out, according to an insider at the company.”

“‘The 64-bit Apple chip hit us in the gut,’ says the Qualcomm employee. ‘Not just us, but everyone, really. We were slack-jawed, and stunned, and unprepared,'” Lyons reports. “PCs have had 64-bit chips for a while, but until Apple introduced the iPhone 5s in September, nobody had put one in a smartphone.”

“At the time Qualcomm CMO Anand Chandrasekher called the chip ‘a marketing gimmick,’ though Qualcomm quickly put out a statement in which it walked back Chandrasekher’s comment and called it “inaccurate.” Soon after that, Chandrasekher was reassigned. Whoops,” Lyons reports. “In fact, Qualcomm and others now are racing to finish their own 64-bit chips. But Apple has gained a substantial jump on them.”

Lyons asks, “How did Apple catch its competitors so flat-footed?”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz,” “Dan K.,” and “Lynn Weiler” for the heads up.]

Related articles:
Qualcomm exec who dissed Apple’s 64-bit A7 chip as ‘marketing gimmick’ quietly reassigned, removed from company website – October 25, 2013
Qualcomm backpedals from exec’s ‘marketing gimmick’ comment about Apple’s 64-bit iPhone 5s – October 9, 2013
Outclassed, 32-bit antique dealer Qualcomm calls Apple’s 64-bit A7 chip a ‘marketing gimmick’ – October 3, 2013

iPhone, iPad also-rans struggle to realize Apple’s 64-bit mobile computing achievement – November 22, 2013
Apple’s 64-bit ARM business on track to replicate now-hapless Intel’s x86 model – November 19, 2013
Samsung won’t have an answer for Apple’s revolutionary 64-bit A7 processor anytime soon – November 7, 2013
Apple’s 64-bit iPad Air benchmarks are insane – October 30, 2013
Apple’s revolutionary 64-bit iPhone 5s’ graphics are insane; competitors blown away (with benchmarks) – October 28, 2013
Apple’s revolutionary 64-bit iPhone 5s is world’s fastest smartphone; smokes Samsung’s plastic Galaxy S4 – October 20, 2013
iPhone 5s, the world’s first and only 64-bit smartphone, leaves 32-bit antique dealers sucking Apple’s fumes – October 18, 2013
Apple’s revolutionary 64-bit iPhone 5s breaks records to become ‘fastest phone ever tested’ – October 17, 2013
Apple’s astonishing 64-bit A7 leaves Android iPhone wannabes in the dust – October 16, 2013
Canonical founder: Apple’s 64-bit A7 chip to shows very clear intent to converge iPhone and MacBook Air – October 11, 2013
Frax app sees 90 percent performance boost on Apple’s 64-bit A7-powered iPhone 5s – October 10, 2013
Apple’s 64-bit A7 already powering advanced new audio, video features in apps and games – October 4, 2013
Apple takes the high-end with their 64-bit A7; leaves rivals to scrap for survival in low-end – October 2, 2013
Apple’s 64-bit A7 is no gimmick: New iPhone 5s offers major performance leap – September 25, 2013
Ars Technica: Apple’s Touch ID and 64-bit A7 are deceptively large advances in the iPhone’s evolution – September 24, 2013
Apple iPhone 5s reviews are universally positive, many crown iPhone 5s the best smartphone – September 19, 2013
Engadget reviews Apple iPhone 5c: A breath of fresh air that will be wildly popular this holiday season – September 18, 2013
Apple’s 64-bit iPhone 5s is by far the fastest smartphone in the world – September 18, 2013
John Gruber reviews Apple iPhone 5s: ‘This is what innovation, real innovation, looks like’ – September 18, 2013
AnandTech reviews iPhone 5s: Apple’s 64-bit A7 is seriously impressive – September 18, 2013
TechCrunch reviews Apple iPhone 5s: The best smartphone available – September 18, 2013
USA Today’s Baig reviews Apple iPhone 5s: ‘Makes the best smartphone even better’ – September 18, 2013
Mossberg reviews Apple iPhone 5s: ‘The best smartphone on the market’ – September 18, 2013

44 Comments

    1. Don’t you realize that the smartphone industry would much rather have an iPhone with a bigger display than they would a 64-bit processor. A 64-bit chip is something they can’t quantify as being useful as a larger display would. The smartphone industry would definitely consider an iPhone with a larger display more innovative than a 64-bit chip because these are the terms they think in.

      If Android has something and Apple doesn’t then Apple has fallen behind. But if Apple has something that Android doesn’t have then that thing simply doesn’t matter. Almost no one will ever admit that Apple has an advantage over the rest of the smartphone industry. It’s just unthinkable. The smartphone industry simply wants Android to be the leading mobile OS because they don’t like the way Apple is making all the money from iOS.

      1. Me, I’d rather have a faster, more functional phone than a bigger screen. Time is money, and a lot of time is wasted waiting for an Android device to do something. Believe me, I know. I went from using a Kindle Fire to an iPad Air. The performance of the Kindle in comparison is so bad, I couldn’t ever see myself recommending it. Besides, I expect Apple will most likely be coming out with something larger next year. And when Apple does it, it’ll be lighter, thinner, and better design.

        1. ^This^

          While Boy is right that most would (ignorantly) prefer a bigger screen, I refused to let my wife consider anything other than the 64 bit processor in her recent purchase.

          I’m sure that 64 bit performance will rock on the 13″ maxiPad I’m hoping to be able to buy this time next year, too.

          1. Boy isn’t right.
            He says the industry would see as larger screen as more innovative.
            The industry most certainly do not. The end customer might but they are not the industry.

      2. We already have a bigger screen, it’s called iPad Mimi. Not enough, what about iPad air? And both of them with out sacrificing battery or speed.
        A bigger screen is not always require. Having you device with enough battery to be use when you most need it is ALWAY REQUIRE!!!

  1. “How did Apple catch its competitors so flat-footed?”

    Because none of them had a 64 bit OS to work with, and none of them had control of the OS code, so why work on a 64 bit chip for which there was not soon likely to be a 64 bit OS?

  2. It isn’t often, lately, that Apple has sneaked in a sucker punch, but this was one of those times. When I was channeling the Delphic Oracle, I called it. You know something is true when multiple people straggle out of a smoking crater and admit they didn’t know what hit them.

    1. I think Wall Street should downgrade Apple for coming out with some totally useless 64-bit technology that no one asked for. That’s like giving refrigerators to Eskimos who live at the North Pole. In fact, it would only be a burden to them to carry around.

      /s

      1. Sneaked is the proper form. It is sneak, sneaked, and has sneaked.

        If you want to go with “snuck” as the past tense, what is the past participle form? “Has snuckered”????

        Just because way too many people use a word that really does not exist, i.e., “snuck”, does not make it correct.

    2. Hannah, you continuously amaze me: “has sneaked” instead of “snuck”! Simply amazing.

      And, yes, it is an undeniable truth when even the naysayers step forth (even anonymously) and say, “What is that, and from where did it come?!?!”

    1. I suppose your point is rhetorical. Still…

      If you’ll pardon my French, Electro, Apple has been kicking ass and taking names for years now. Everyone knows it, especially the ones whose job it is to deny it and discredit Apple through a panoply of methods including shameless imitations of political PACs with their talking points, payola, subversion of journalism, hijacking of free expression on the Internet, industrial espionage, and post-Nixonian treachery that we can only guess at.

      If the pundits’ claims were true, that Apple was finished, why would so many assassins be after them? Heck, I think I could write this up as a mathematical proof. Michael Shermer might publish it.

  3. I was impressed that Apple kept such a big advance totally secret. Prior to the launch, we were bombarded with predictions about what to expect, but 64 bit was never mentioned, other than as a possibility for 2014 or beyond.

    Tim Cook vowed to double up on secrecy and he certainly delivered on that promise.

    1. I thought the same thing. We all pretty much new about the fingerprint scanner, but I don’t recall one rumor in regards to a 64 bit chip.I suffered with a Kindle HD prior to getting my iPad Air. Working in the Kindle was like working in slow motion. The iPad Air is incredibly fast, and is twice as fast as anything else out there.

      Should be interesting to watch the competition scramble to bring out a me too product. Until they do, they can add every feature under the sun to their devices, and it still won’t make a difference. With so much fragmentation with Android, with no clear path to collaborate to get 64 bit off the ground for Android, I think it’s probably going to take a long while for Samsung or whomever to get something that’ll match the A7’s power. My guess, it’s going to be a year or more before we can expect to see 64 bit outside of Apple on tablets and smart phones.

      Besides, 64 bit is way overkill for the majority of Android users who really just use their devices as a phone and not much else. Those BOGO deals have put many smart phones into the hands of people who don’t have a clue.

      Last, let’s not forget, Apple isn’t resting on its laurels. I’m sure Apple is working on the next great chip, A8 if I had to guess, plus getting iOS 100% 64 bit, and a majority of the Apps upgraded to take advantage of the new architecture.

      Can’t innovate my ass.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.