“Anand Chandrasekher, formerly the mobile chipmaker’s senior VP and chief marketing officer, had called the new A7 chip a ‘marketing gimmick,'” Koetsier reports. “He did likely commit the unforgivable sin of dissing a competitor in public without a full and complete strategy signed off on by the CEO. And especially given the fact that Qualcomm will someday come out with 64-bit chips of its own, this is not a skeleton the company wanted in its closet.”
Koetsier reports, “Today Qualcomm’s leadership page show no-one with a marketing title, and the company told CNet he will be moving to ‘certain enterprise related initiatives,’ while continuing to report to Steve Mollenkopf, the president of Qualcomm.”
Read more in the full article here.
MacDailyNews Take: If thousands of search engine results for “32-bit antique dealer” had anything at all to do with this, color us happy; we’ve done our small part to help improve Qualcomm’s marketing team.
[Thanks to MacDailyNews Reader “Tayster” for the heads up.]
Qualcomm backpedals from exec’s ‘marketing gimmick’ comment about Apple’s 64-bit iPhone 5s – October 9, 2013
Outclassed, 32-bit antique dealer Qualcomm calls Apple’s 64-bit A7 chip a ‘marketing gimmick’ – October 3, 2013