Qualcomm exec who dissed Apple’s 64-bit A7 chip as ‘marketing gimmick’ quietly reassigned, removed from company website

“A Qualcomm executive who publicly dissed Apple’s 64-bit A7 chip has been quietly reassigned — and removed from the company leadership page on its website,” John Koetsier reports for VentureBeat.

“Anand Chandrasekher, formerly the mobile chipmaker’s senior VP and chief marketing officer, had called the new A7 chip a ‘marketing gimmick,'” Koetsier reports. “He did likely commit the unforgivable sin of dissing a competitor in public without a full and complete strategy signed off on by the CEO. And especially given the fact that Qualcomm will someday come out with 64-bit chips of its own, this is not a skeleton the company wanted in its closet.”

Koetsier reports, “Today Qualcomm’s leadership page show no-one with a marketing title, and the company told CNet he will be moving to ‘certain enterprise related initiatives,’ while continuing to report to Steve Mollenkopf, the president of Qualcomm.”

Read more in the full article here.

MacDailyNews Take: If thousands of search engine results for “32-bit antique dealer” had anything at all to do with this, color us happy; we’ve done our small part to help improve Qualcomm’s marketing team. 🙂

Qualcomm: Anand Chandrasekher

[Thanks to MacDailyNews Reader “Tayster” for the heads up.]

Related articles:
Qualcomm backpedals from exec’s ‘marketing gimmick’ comment about Apple’s 64-bit iPhone 5s – October 9, 2013
Outclassed, 32-bit antique dealer Qualcomm calls Apple’s 64-bit A7 chip a ‘marketing gimmick’ – October 3, 2013


  1. While one is tempted to laugh at ones self inflicted misfortune, one will refrain from doing so for just a minute……….Tick! 58……Tock! 59……..Tick!!! 60……Tock! Mwaaaaaa ha! ha! ha! ha! haaaaaaaaa!!!!! oh! my side are splitting!!!!!! ha! haaaaaaaaaaa!!!!!!

    Is lucky for him that Siberian women are very beautiful otherwise, it would have been purgatory for him.

    Meanwhile, just to self congratulate oneself on oneself’s prediction of the intersection of OSX and iOS. WAS ONE RIGHT? OR WAS ONE RIGHT!

  2. Aren’t there Qualcomm chips inside every iPhone and cellular capable iPad made? Why would this yahoo (not offense, Yahoo!) go after a major customer? Dumb as a box of rocks.

  3. It always amazes me that people with marketing titles/experience so often say something utterly stupid and inflammatory. All he had to say was something innocuous, like “We will have to see if Apple’s A7 chip makes a big difference in how mobile devices perform or if developers are able to use the 64-bit architecture. That’s something the market will determine. ”

    Done. Nothing said to commit Qualcomm to any criticism of anyone, and if the A7 proved successful (it will), then Qualcomm can release its own 64-bit chip and say the market showed it is useful for consumers.

    Oh, and moron wouldn’t have been exiled.

  4. My prediction that his words would have the same result as happened to the former CEO of Palm seems to have come at least partially true.

    Don’t diss the big dog in the room.

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