Jul 22, 2014 - 05:15 PM EDT — AAPL: 94.72 (+0.781, +0.83%) | NASDAQ: 4456.016 (+31.312, +0.71%)
“Apple supplier Qualcomm has backed away from statements made by a senior executive that the 64-bit capabilities of the iPhone 5s’ A7 processor are a ‘marketing gimmick,’” Kevin Bostic reports for AppleInsider. “‘The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,’ a Qualcomm spokesperson said in an email. ‘The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.’”
“In its response, Qualcomm did not go into further detail on the benefits consumers could expect to see stemming from a move to 64-bit architectures in mobile devices,” Bostic reports. “Apple, meanwhile, has maintained since introducing the iPhone 5s and the A7 that access to 64-bit architecture “almost always” results in apps running better.”
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MacDailyNews Take: Smirk.
Outclassed, 32-bit antique dealer Qualcomm calls Apple’s 64-bit A7 chip a ‘marketing gimmick’ – October 3, 2013