“Apple supplier Qualcomm has backed away from statements made by a senior executive that the 64-bit capabilities of the iPhone 5s’ A7 processor are a ‘marketing gimmick,'” Kevin Bostic reports for AppleInsider. “‘The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate,’ a Qualcomm spokesperson said in an email. ‘The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.'”
“In its response, Qualcomm did not go into further detail on the benefits consumers could expect to see stemming from a move to 64-bit architectures in mobile devices,” Bostic reports. “Apple, meanwhile, has maintained since introducing the iPhone 5s and the A7 that access to 64-bit architecture “almost always” results in apps running better.”
Read more in the full article here.
MacDailyNews Take: Smirk.
Outclassed, 32-bit antique dealer Qualcomm calls Apple’s 64-bit A7 chip a ‘marketing gimmick’ – October 3, 2013
Ha. What an idiot. lol
Stop the presses! Some one in marketing telling lies.
If a lawyer reviews a marketing statement and makes changes … does that make the statement true?
Only if no-one is there to hear it.
Yeah, looks pretty bad to be criticizing 64-bit as a mere “marketing gimmick” when your own company has plans to implement 64-bit sometime in the next few years.
It is like thinking the move from bicycle to motorcycle isn’t important. They both have 2 wheels, 2 fenders, handle bars, a seat to sit on, …
Really, the clueless idiot didn’t see that same move in desk and lap top computers? Does Samsung and Google send them a check before or after they make these statements?
he was the top marketing guy for the whole company ! so funny how the PR department had to backtrack on his comment OOPS
Engineering to marketing: “um…we’re working our asses off on a 64-bit chip down here. Please STFU.”
It’s even worse than that.
He knew they were working on a 64bit version because he pitched their 64bit product (“in development” mind you) a bit later on.
He is just a market-speak expert, you can tell when he isn’t telling the “entire truth” when he moves his lips.
Same deal with Schmidt, he knows ‘roid is horrible platform security wise and almost nothing they can do (to rescue ‘roid from it’s self…) The interesting thing (for both) is that neither really believes in their own product (because otherwise wouldn’t you get behind some real positives, rather than just making up lies?)
That last point is a belter!
Anand Chandrasekher, Qualcomm CMO, should be fired.
He’s apparently only good for BAD marketing.
Makes Qualcomm look like it is run by morons and clowns. 😛
Apple supplier Qualcomm?
Yea, I’m sure Anand got spanked on that one.
He can work as a Apple ANALyst. He’s perfect for the job!
Rolling around with a stitch
What Qualcomm Execs don’t see is that apple is not samsung or any other cloner company, they design their own hardware and software and that is why they can provide true performance to what ever they came out. In the other hand, android’s chip makers CAN NOT do that or at least not that easy because the hardware makers doesn’t know a thing about software and the software makers doesn’t know a thing about hardware, so they have to sit and wait what apple is going to invent now and try to copy it.
I wil tell you the future, they will came out with a 64 bit android phone very soon, and the benchmarks will show a very good improvement over 32 bits… but you know how they modify the OS to cheat the benchmarks, right?
The CMO’s comment was just a marketing ploy.
Everybody has missed the obvious central stupidity of the article. Selling two for one DVD players is a MARKETING gimmick. Turning a DVD player into a Blu-ray player is innovation, and has nothing to do with marketing!
It really bothers me that using the media to spread lies is an accepted business practice. There should be a penalty for deliberate deception. Of course, that would put Fox out of business.
Looked at the ratings in the last couple of days?
Whatever Apple says, it is a fair bet that they are moving, quietly, to bring all their manufacturing in-house. The Mac’s volumes, and third party componentry, made it sensible to outsource. iPhone has changed the goalposts, and A7/M7 moves them again. The huge iPhone volume has made Apple reliant on contract manufacturing, but the Samsung relationship, constant leaks and the rise in China’s wage rates make in-house production not only desirable, but necessary. Apple always take a long-term view so it is likely that there are plans afoot to decrease reliance on third parties. Processors and displays are the most likely candidates for in-house production. We’ll see, but I am sure this subject is much discussed behind closed doors.
He may be right but they are probably retracting from that statement because it undermines what Wualcomm is and will be doing. Developing 64-bit processors.
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