“Apple’s 64-bit A7 processor in the iPhone 5s is more a marketing stunt than a technical enhancement and though it will not deliver any immediate benefits to smartphone users, there are other reasons to move to 64-bit, a Qualcomm executive said on Tuesday,” Agam Shah reports for Techworld. “‘I know there’s a lot of noise because Apple did [64-bit] on their A7,’ said Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, in an interview. ‘I think they are doing a marketing gimmick. There’s zero benefit a consumer gets from that.'”

“‘Predominantly… you need it for memory addressability beyond 4GB. That’s it. You don’t really need it for performance, and the kinds of applications that 64-bit get used in mostly are large, server-class applications,” said Chandrasekher, who previously ran Intel’s mobile platforms group,” Shah reports. “The 5s is the first smartphone with a 64-bit chip, and almost a year ahead of its Android smartphone rivals… Apple claims the iPhone 5s is two times faster than its predecessor, and that the A7 brings desktop-style computing to the smartphone.”

Apple A7

 
“Qualcomm is the one of the world’s top suppliers of chips for smartphones and tablets, and its Snapdragon chips are used in Android and Windows Phone smartphones,” Shah reports. “The chip maker ultimately will deliver a 64-bit mobile chip, but sees the move as more beneficial from engineering, chip design and OSes standpoints. ‘From an engineering efficiency standpoint it just makes sense to go do that. Particularly the OS guys will want it at some point in time,’ said Chandrasekher, who declined to say when the its 64-bit chip would be introduced.”

Read more in the full article here.

MacDailyNews Take: Desperate, outright lies from a sales guy who doesn’t have anything to offer when massively outclassed by Apple.

Sounds very familiar.

Oh, to have been a fly on the wall at Qualcomm, Microsoft, Intel, Samsung, et al. the day Apple unveiled the 64-bit A7-powered iPhone 5s! Enjoy the bottom of the barrel, 32-bit antique dealers!

iPhone 5s is the world’s first and only 64-bit smartphone. It exists for much more than being able to address over 4GB of RAM. Please see related articles below for more information.

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