“Apple’s new iPhone 5s is set to go on sale this Friday, Sept. 20, and the phone is already generating a lot of buzz,” Darrell Etherington writes for TechCrunch. “Apple has worked some behind-the-scenes magic with its latest and greatest, and made some design changes for the better, too, all of which adds up to a new smartphone market king.”

“At first glance, it’s easy to dismiss the fingerprint sensor as a whiz-bang feature designed to attract eyeballs and do little else. But this isn’t that. The fingerprint sensor, unlike some other questionable recent smartphone tech like gesture control or eye-tracking, doesn’t feel like a gimmick or tech demo; it feels like a mature feature that actually enhances the overall experience of using an iPhone in a noticeable way that you encounter very frequently,” Etherington writes. “With the iPhone 5s, Apple once again wins the right to claim the title of best smartphone available. The hardware may resemble its predecessor in many key ways, as with the 4-inch Retina display, but it improves dramatically in areas like the camera where it makes the most difference to every day users, and in the addition of the fingerprint sensor, which is already a feature I miss when I switch back to older generation devices or the iPhone 5c.”

Etherington writes, “And thanks to the 64-bit A7 processor, this phone, more than any iPhone before it, is likely to be the device that grows more appealing as the software ecosystem catches up, which is great news for buyers looking for something that isn’t so easily replaced by the next big thing that comes along.”

Much more in the full review here.

Related articles:
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iPhone 5s pre-orders quickly sell out in China; gold iPhone 5s sells out quickest of all – September 17, 2013
Apple’s new iPhone 5s and iPhone 5c arrive in stores on Friday, September 20th – September 17, 2013