This week, Apple unveiled the first large-scale integration of iBeacon…
Tag: marketing
Apple could have 250 million iBeacon-capable units in the wild by 2014
Yesterday, Apple began a small press push on its new iBeacon technology…
Apple turns on iBeacon to guide shoppers at 254 U.S. retail stores
Apple Inc. will begin using the technology at its 254 U.S. stores to send you…
Bar deploys Apple’s iBeacon to give patrons free access to Newsstand magazines
Beacon, Apple’s hyperlocal trigger tech in iOS 7…
Samsung’s prolific ad spending doesn’t always deliver desired result
Samsung Electronics Co is expected to spend around $14 billion – more than Iceland’s GDP – on advertising…
Beleaguered Nokia desperately fires blanks at Apple
This week there’s a report about a new ad campaign from Nokia…
Apple rides iPad profits for 2014
Despite the growing number of tablets using Google’s Android operating system…
What we mean by ‘Hee Haw demographic’
Since we deployed the phrase “Hee Haw demographic” a while back…
‘Marketing is like sex: Everyone thinks they’re good at it’ and other truisms
Microsoft does not have the best operating system…
Google wants to use your smartphone to track your visits to retail stores
For Google to conduct this passive location tracking…
Walmart to sell Apple iPad Air for $479, starts tablet trade-in program
As anyone who’s ever purchased an Apple product knows…
Apple’s location-tracking iBeacon is poised to explode across retail faster than anyone can imagine
Embedded in Apple’s iOS 7’s flashier interface and multitasking features…
iOS 7 users: Apple’s secret retail weapon is already in your pocket
It’s been a month since Apple unleashed iOS 7 onto the world…
The retaliation begins: Google profiles get Schmidt-faced
Google has decided to use your name, image, and profile to bolster…
Attention, retailers: With iBeacon, Apple has figured out mobile marketing
For some time now, manufacturers and retailers have looked for the best ways…
Google can use your name, photos and comments in ads unless you opt out; policy starts November 11
Google, following in Facebook’s footsteps, wants to sell users’ endorsements to marketers…
Gold craze: Chinese turn iPhones into ‘gold’ with $2 stickers
Apple Inc.’s gold iPhone 5S is selling like hotcakes…
Interbrand: Apple overtakes Coca-Cola as world’s most valuable brand
Apple has unseated Coca-Cola as the world’s No. 1 brand…
Apple sold out its entire stock of iPhone 5s units in under a day
Less than 24 hours after the iPhone 5S went on sale, they were all gone…
Apple debuts new ‘Designed Together’ TV ad for iPhone 5c and iOS 7 (with video)
Apple today debuted a new TV ad, “Designed Together,” featuring…
Apple leads, the rest follow: Google dumps NFC requirement in Google Wallet app
Today, Google announced it’s rolling out a new version of the Google Wallet…
Apple’s new iPhone lineup pricing and positioning
What, exactly, has Apple just done?
Apple’s brilliant iBeacons system will enable purchases, contextual marketing, automated check-ins and much more
Apple won’t just kill cash registers. They’ll probably kill NFC, too…
iBeacons may prove to be Apple’s biggest new feature for iOS 7
iBeacons is an implementation of the Bluetooth Low Energy (BLE) profile…
Designed by Doofuses in California: Apple’s new ads make the company look lame
This ad falls into a tired category that I generally despise…
Apple’s iTunes Radio to debut in September with McDonald’s, Nissan, P&G, Pepsi sponsorships
iTunes Radio is set to debut next month with high-profile brand partners…
Apple debuts new campaign to push businesses to convert tools to iPad apps
Apple has replaced its iPad in Business apps website…
Unlucky-Goldstar: Twenty hurt at LG event as promotional stunt goes wrong
LG has cancelled a series of events promoting the handset as a result…
How will Apple handle going from hunter to hunted?
It wasn’t long ago when Apple Computer transitioned to Apple, Inc…
Apple debuts new iPhone 5 TV ad: ‘FaceTime Every Day’ (with video)
Apple has debuted a new :60 television commercial…
Beleaguered Nokia slams iPhone 5 camera in parody of Apple ad (with video)
A new advertisement from Nokia parodies Apple’s…
Apple wins Brand of the Year in three Harris Poll EquiTrend categories
While many have questioned the post-Steve Jobs fate of Apple…
Nielsen: Microsoft pays the most to market its products
Microsoft has not been shy in the past to spend its money on advertising…
Social media study: Apple dominates tech chatter, doesn’t do enough to control it
Apple was not proactive enough pushing positive messages…
Google to spend up to half a billion dollars to advertise ‘Moto X’ Android phone
As Motorola Mobility prepares to unveil its first flagship smartphone…
Why Apple’s new ‘Designed in California’ ads are strategic for the USA
For Apple, these ads are very strategic and will run as long as it takes…
Apple’s TV ads touting ‘Designed in California’ flop in TV viewer survey [UPDATED]
Apple Inc.’s newest TV commercials, showing consumers enjoying its products…
Apple wins Cannes Grand Prix award for iPad mini print campaign
Apple’s iPad Mini campaign by TBWA Media Arts Lab won the Grand Prix in press…
Apple building giant new flagship retail store to overshadow Microsoft in Palo Alto
Apple is building a big, visually stunning store in the Stanford shopping center…
Thousands queue up at Honolulu Microsoft store opening – for free concert tickets
About 2,000 people waited next to the second-floor Shirokiya entrance…
Apple debuts new TV ad ‘Our Signature’ (with video)
Apple has debuted a new TV commercial, “Our Signature,” which…
Apple debuts new iPhone 5 TV ad: ‘Music Every Day’ (with video)
Apple last night debuted the second in a series of new iPhone 5 ads…
