Michael Gartenberg, a longtime industry analyst known for covering digital media…
Tag: marketing
Five things Tim Cook should do at Apple (now that he’s done testifying)
Tim Cook performed brilliantly in front of Congress today…
Samsung Galaxy S4 ad claims only old people own iPhones (with video)
A new Samsung Galaxy S4 ad retreads a familiar Samsung…
Apple’s gorgeous iPhone ad shows why Kodak never had a chance (with video)
Apple is running a new ad in which there is one simple line…
Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video)
Apple has debuted a new 60-second TV spot for iPhone 5…
Apple’s iWatch imminent?
It’s not about time…
Google sales miss estimates as ad fees per click fall
Google Inc., owner of the world’s most popular Internet search engine, reported profit…
Convicted patent infringer Samsung paying students for ‘fake Web reviews’ — did it attack Apple, too?
Samsung is alleged to have hired students to slam phones made by HTC…
How a banner ad for H&R Block appeared on Apple.com – without Apple’s approval
Apple didn’t run commodity banner ads along the bottom of its pristine home page…
Expert: Apple’s silence hurts its mystique, causes it to cede ‘cool’ factor to competitors
Apple’s silence now hinders rather than helps…
T-Mobile USA debuts first ad for Apple iPhone 5 (with video)
T-Mobile USA has debuted its first iPhone ad on U.S. cable and broadcast networks…
Samsung spent billions on marketing to ‘change the game on Apple’
The iPhone turned the smartphone industry on its head, the iPad opened up a whole new category…
Scroogled: Microsoft blasts Google over ‘nefarious’ uses of Android users’ personal information
Google has evolved from an endearing Internet startup to an imposing giant that vacuums intimate details about people’s lives…
IDC: Facebook’s domination of U.S. mobile advertising market threatens Google
Facebook is leading other mobile publishers…
Somersby Cider debuts Apple-centric ad (with video)
Somersby Cider’s new TV advert, “The Somersby Store” leans heavily on apples – and Apple…
Apple debuts ‘Why You’ll Love iPad’ section to website
Titled ‘Why You’ll Love iPad,’ Apple includes…
Apple aims to win over video editors with new Final Cut Pro X marketing push
Final Cut Pro X’s interface is 100 times more interesting and it’s much, much faster…
Apple’s ‘Why iPhone’ move hints more aggressive marketing on tap against Android phones
Perhaps the iPhone’s biggest advantage in the eyes of many…
Without its reality distortion field, Apple struggles with its message
Shortly after Steve Jobs died, the death watch for Apple itself began…
Segall: Apple marketing has lost its sense of humor; copying Apple doesn’t make Samsung an innovator
Author Ken Segall, a former Apple employee, examines how Samsung…
Samsung outspends its inspiration Apple in phone advertising
In 2012, Samsung spent $401 million advertising its phones in the U.S…
Ken Segall: Steve Jobs first considered calling iPhone the ‘Telepod,’ ‘Mobi,’ ‘iPad,’ or ‘Tripod’
At an event at the University of Arizona’s Department of Marketing…
Apple debuts new ‘Hollywood’ ad for iPad/iPad mini (with video)
During last night’s Academy Awards, Apple debuted a new television commercial…
Did Samsung’s Super Bowl ad make a difference in its battle with Apple?
Samsung’s Super Bowl ad got a lot of good press but did it increase…
Apple’s critics focus on wrong kind of ‘cool’
Has Apple lost its cool?
Online advertising spending to surpass newspapers and magazines combined by 2015
Online advertising expenditures will continue to lead the market…
Samsung tries another Super Bowl ad as Apple once again eschews
As CBS works to sell the last handful of spots for its 2013 broadcast of Super Bowl XLVII…
Apple debuts two new iPhone 5 TV ads for the holiday season (with video)
Apple has debuted two new television commercials featuring iPhone 5…
Oprah tweets ‘love’ of Microsoft’s Surface from her Apple iPad
Oprah recently revealed that Microsoft’s Surface tablet is one of her…
Attention shoppers: Why Apple’s iPad mini may be the retail world’s new best friend
While the benefits for Apple and consumers are clear, the iPad mini…
Amazon’s anti-Apple iPad mini ad backfires; ad pulled after fact-check flop
Negative ads seem to work better on voters than consumers…
Apple’s iPad mini proves it’s time for display industry to ditch the diagonal
Size is a critical dimension for consumers to consider when buying a product with a display…
Microsoft airs first TV ad for Surface tablet (with video)
Microsoft on Monday kicked off a $1 billion advertising campaign for Windows 8/RT…
Apple’s ‘iPad mini’ to obliterate Microsoft’s Windows 8, Surface RT tablet launches
The 23rd of October is a very useful date for the success of Apple’s diminutive tablet…
Watch out for ‘200 new features’ on the Apple’s iPad mini
Apple will show us why the new iPad is “the most advanced iPad Apple has ever produced”…
Why Apple had to evolve its marketing approach
Would apple be able to create a ‘1984’ in 2012?
What’s wrong with Microsoft’s new logo and how to avoid the same design mistakes
Tech giant Microsoft has revamped its corporate logo for the first time in 25 years…
Microsoft launches new logo
It’s hard to imaging Coke without the classic red label and white…
Apple touts success of its Land Rover iAd campaign (with video)
Land Rover America’s communications director Ken Bracht…
In court, Apple reveals billion dollar ad-spend for iPhone, iPad
Apple Inc marketing chief Phil Schiller told a jam-packed courtroom on Friday…
Hapless BlackBerry Twitter campaign backfires on beleaguered RIM
Beleaguered Research In Motion can’t catch a break…
Why smart retailers lust over Mac, iPhone, and iPad users
Defining the characteristics and behavior of the Apple demographic…
