“Michael Gartenberg, a longtime industry analyst known for covering digital media technologies and companies including Microsoft and Apple, has left his post as an analyst at Gartner Inc. to take a job with Apple,” Connie Guglielmo reports for Forbes.
“Gartenberg didn’t immediately reply to a voicemail message left at his office at Apple asking him to talk about his new role for the Cupertino, California-based company,” Guglielmo reports. “He is working on the marketing team under Apple’s global marketing chief Phil Schiller, according to sources.”
Guglielmo reports, “This isn’t Gartenberg’s first time jumping into one of the technology companies he tracks — though his last foray lasted less than a month. In Feb. 2007, he joined Microsoft as an ‘enthusiastic evangelist’ …But he left Microsoft in March 2007 and resumed his role as a tech analyst, saying ‘at my core, I am an analyst. It’s what I do and I do it well and after much thought, I realize I’m just not ready to stop doing that job just yet.'”
Read more in the full article here.
MacDailyNews Take: Gartenberg is/was a top notch Apple analyst from the rarified league which includes just a handful of names, including the likes of Tim Bajarin and Carl Howe. Good luck inside the Mothership, Michael! (May it be far better than that hellish month you spent inside the belly of the Borg.)
Gartenberg: If you think Apple is all about Steve Jobs, you have forgotten something – September 25, 2011
Gartenberg: The Mac is back; why Apple’s computer platform isn’t going anywhere but up – November 20, 2010
Gartenberg: ‘The misplaced schadenfreude of antennagate’ – August 16, 2010
Gartenberg: Apple’s iPad launch offers four important lessons for the market – February 1, 2010
Gartenberg: Apple’s iPhone a Trojan horse for other Apple devices and services into the enterprise – August 4, 2008
About-face! Gartenberg abruptly quits Microsoft, returns to Jupiter – March 7, 2007
Michael Gartenberg sells out, joins Microsoft as ‘Enthusiast Evangelist’ – February 16, 2007