IDC: Facebook’s domination of U.S. mobile advertising market threatens Google

“Facebook is leading other mobile publishers, including Twitter and Pandora in dominating the mobile display advertising market in the U.S., outpacing rivals such as Google, Millennial Media and Apple, according to an IDC report to be released Tuesday,” Benjamin Pimentel reports for MarketWatch.

“Facebook’s rise has led to a shift in the mobile ad market, IDC said,” Pimentel reports. “‘Where in past years, ad networks such as Google, Millennial Media, and Apple received most of the spending on mobile display ads, now publishers control the segment, thanks to very strong sales growth in the past year,’ IDC said in a statement. As a result, IDC said, ‘the era of ad network dominance has come to an end.'”

Read more in the full article here.

10 Comments

  1. Um, let’s see…Who was it that made almost ALL of their profit from advertising?

    ‘the era of ad network dominance has come to an end.’

    Google…on its way out.

  2. The curious thing about Google allowing this Facebook UI on it’s OS makes me think they are desperate. Why would Google be this worried that they would partner with their main competition?

    1. Seems to me that Google wasn’t involved in this process at all. Facebook simply wrote an app that takes over for the primary interface and Android was written in such a way as to allow it. And if Google decides to block it in the future, Facebook will likely just fork Android and make a mod for as many phones as they can.

  3. This article is BS. “Facebook is leading other mobile publishers, including Twitter and Pandora in dominating the mobile display advertising market in the U.S.”

    This guy must be a Facebook ad salesman. Investors are staying away from Facebook because their ad revenue business model is terrible. The Home phone might help some, but how many people are really going to run out and buy a Facebook phone. Jaheezus .when that flops, their stock will plummet again – it’s in decline now…..saying that today Facebook is leading everyone in mobile advertising. Sheer nonsense.

  4. No way for me to know how all this will play out, but it occurs to me that in a way this is really good for me. As I don’t use Facebook or Twitter, if all the marketing pressure is applied to those users, I can be safely ignored; a happy place to be, I think.

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