“Facebook is leading other mobile publishers, including Twitter and Pandora in dominating the mobile display advertising market in the U.S., outpacing rivals such as Google, Millennial Media and Apple, according to an IDC report to be released Tuesday,” Benjamin Pimentel reports for MarketWatch.
“Facebook’s rise has led to a shift in the mobile ad market, IDC said,” Pimentel reports. “‘Where in past years, ad networks such as Google, Millennial Media, and Apple received most of the spending on mobile display ads, now publishers control the segment, thanks to very strong sales growth in the past year,’ IDC said in a statement. As a result, IDC said, ‘the era of ad network dominance has come to an end.'”
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