“Apple is running a new ad in which there is one simple line of dialog: ‘Every day, more photos are taken with the iPhone than any other camera,'” Andrew Partner writes for Fortune.
“Simple, tight, concise message,” Partner writes. “And the ad is beautiful.”
Partner writes, “When I saw this ad, my first reaction was a simple, emotional response to the raw, human editing style.”
Partner writes, “But then on further reflection, I thought of Kodak… How could Kodak possibly have the foresight to battle a phone? They never stood a chance.”
Read more in the full article here.
Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video) – April 26, 2013