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Tag: Lee Clow

You almost never saw Apple’s ‘1984,’ the most famous Super Bowl ad of all time

Monday, February 12, 2024 4:02 pm4 Comments

The most famous, and arguably the best, Super Bowl ad in history, Apple’s “1984” ad for the Macintosh, was nearly killed by Apple’s board…

Apple’s ad agency cuts 50 jobs

Tuesday, November 5, 2019 9:59 pm2 Comments

The firm said it was adjusting to the changing needs of its only client…

Lee Clow, known for Apple’s ‘1984’ and ‘Think Different’ campaign, retires at 75

Thursday, February 14, 2019 9:00 amThursday, February 14, 20193 Comments

Slow worked closely with Steve Jobs, helping to create the dystopian ‘1984’ Super Bowl commercial that launched the Mac, as well as the ‘Think Different’ campaign in 1997…

Steve Jobs: ‘Marketing is about values’

Wednesday, October 7, 2015 3:23 pm16 Comments

For Jobs, Apple was not about “making boxes for people to get their jobs done.”

The inspiration for Apple’s acclaimed ‘Think different’ ad campaign

Wednesday, June 17, 2015 12:09 pmSaturday, June 20, 20157 Comments

Legend has it that way back when the PC dinosaurs still walked the Earth…

Why is Apple being so nostalgic?

Monday, February 3, 2014 10:14 pmMonday, February 3, 201463 Comments

People who shouldn’t be hired are being hired…

Apple’s new Mac video wins Super Bowl ad race without even trying

Monday, February 3, 2014 2:28 pmMonday, February 3, 201414 Comments

Apple was notably absent from the Super Bowl ad slots Sunday…

Apple forgoes Super Bowl ad, releases new ‘1.24.14’ film celebrating Mac at 30 online

Monday, February 3, 2014 9:58 amMonday, February 3, 201427 Comments

On January 24, 1984, Apple introduced the Macintosh…

Apple’s Super Bowl past, present, and future

Friday, January 31, 2014 5:30 pmFriday, January 31, 20147 Comments

With the 2014 edition of football’s biggest game, and advertising’s biggest stage, approaching…

Apple debuts new iPhone 5 TV ad: ‘FaceTime Every Day’ (with video)

Tuesday, August 6, 2013 8:30 am20 Comments

Apple has debuted a new :60 television commercial…

Apple debuts new iPhone 5 TV ad: ‘Music Every Day’ (with video)

Friday, May 24, 2013 9:28 amFriday, May 24, 201328 Comments

Apple last night debuted the second in a series of new iPhone 5 ads…

Apple’s gorgeous iPhone ad shows why Kodak never had a chance (with video)

Friday, May 3, 2013 1:04 pmFriday, May 3, 201352 Comments

Apple is running a new ad in which there is one simple line…

Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video)

Friday, April 26, 2013 10:01 amFriday, April 26, 201360 Comments

Apple has debuted a new 60-second TV spot for iPhone 5…

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