“Apple was notably absent from the Super Bowl ad slots Sunday, but a new video touting the Mac’s transformative power is quickly making Cupertino the most talked-about company the morning after the big game,” Killian Bell writes for Cult of Mac.
“The impressive clip continues the Mac’s 30th-anniversary celebration, and it was shot entirely on iPhones in 15 locations across five continents,” Bell writes. “Traditionally, one of the biggest talking points after Super Bowl Sunday isn’t the game itself, but who aired the best ad. Some pretty terrific commercials from Budweiser, GoPro, Kia, and even Microsoft captured viewers’ attention during the Seattle Seahawks’ blowout victory yesterday, but if you scroll through your Twitter timeline or check your RSS feeds this morning, it’s likely to be Apple’s new ad that pops up most.”
“We’ve quickly forgotten about all those companies that paid millions of dollars for 60 seconds of Super Bowl airtime — and started talking about Apple instead,” Bell writes. “You might not have been thinking about Apple during the big game last night, but you are now.”
Read more in the full article here.
MacDailyNews Take: After about 5 minutes, the only thing we were thinking about last night – besides how bad the embarrassing beatdown being applied to the Peyton Manning and the Denver Broncos would ultimately be – was Apple, thanks to Lee Clow’s tweet. Thanks, Lee, for keeping us awake during the Seahawks romp o’ humiliation!
Apple forgoes Super Bowl ad, releases new ’1.24.14′ film celebrating Mac at 30 online – February 3, 2014
Apple plotting first Super Bowl spot since 1999, ad legend Lee Clow hints – January 27, 2014