Finneas O’Connell — better known simply as Finneas — has composed a fresh sonic logo for Apple TV, the streaming platform once called…
Tag: TBWA/Media Arts Lab
Apple resurrects iPod silhouettes with new Harry Styles-fronted AirPods with Spatial Audio ad
Apple’s “Silhouettes” campaign for iPod rolled out in 2003. Now, with musician Harry Styles starring, a new AirPods with Spatial Audio ad …
Director Park Chan-wook shoots martial-arts fantasy film entirely on iPhone – watch it here
Apple has enlisted Park Chan-wook to shoot a film shot entirely on iPhone 13 Pro and flagship iPhone 13 Pro Max. “Life Is But a Dream”…
Apple wins 20 Pencils at D&AD Awards
Apple won a whopping 20 Pencils for various advertising campaigns at this year’s virtual D&AD Awards, which canceled its annual festival because…
Adweek’s Arc Awards: Best Music Video, Apple’s ‘Welcome Home,’ Best Use of Animation, Apple’s ‘Animoji’
Now in its third year, Adweek’s Arc Awards once again brings you storytelling gems for clients…
Apple’s gorgeously detailed holiday ad has a moral for all creatives
Lovingly, meticulously crafted through a combination of detailed miniatures and digital animation….
Apple wins Emmy for ‘Misunderstood’ ad
Apple’s winning advertisement was produced by longtime advertising…
Apple said to be eyeing new ad direction
Madison Avenue is betting that Apple’s advertising business is headed for a shake-up…
Apple poised to add four digital advertising agencies
Apple is set to add four digital agencies to its roster…
Apple’s new Mac video wins Super Bowl ad race without even trying
Apple was notably absent from the Super Bowl ad slots Sunday…
Creative director behind Apple’s TV ads quits, moves to Samsung ad agency
Scott Trattner, executive creative director at TBWA/Media Arts Lab…
