Apple’s “Silhouettes” campaign for the iPod rolled out in 2003, with dancing silhouettes and unmistakable white iPod earbuds and their white cords, and was lauded by the international advertising community. Now, with musician Harry Styles starring, the idea has been resurrected for a new AirPods with Spatial Audio ad.
Apple’s “Silhouettes” campaign for the iPod rolled out in 2003, and from huge billboards to magazine ads, the blocks of bright colors with a dancing silhouette and unmistakable white earbuds, cord, and device were as ubiquitously inescapable as they were instantly iconic.
Now the brand is harking back to that earlier era with a new AirPods spot starring Harry Styles and featuring the track “Music for a Sushi Restaurant,” from his new album Harry’s House. Styles asked Apple to donate his artist fee for participating in the campaign to the global humanitarian organization International Rescue Committee.
Created, like the original campaign, by TBWA/Media Arts Lab, it’s a fun throwback, with a few updated twists, that definitely maintains the original spirit. The first-ever “Silhouettes” spot featured Black Eyed Peas’ “Hey Mama.”
MacDailyNews Take: As with iconic iPhone designs, what’s old is new again!
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