In 1998, Ken Segall, an employee at Apple’s L.A. ad agency TBWA\Chiat\Day, came up with the name “iMac” and pitched it to Steve Jobs…
Tag: TBWA\Chiat\Day
Steve Jobs rejected over 200 ‘Get a Mac’ ads
John Hodgman’s buttoned-up PC and Justin Long‘s relaxed Mac traded passive-aggressive barbs
Lee Clow, known for Apple’s ‘1984’ and ‘Think Different’ campaign, retires at 75
Slow worked closely with Steve Jobs, helping to create the dystopian ‘1984’ Super Bowl commercial that launched the Mac, as well as the ‘Think Different’ campaign in 1997…
John Hodgman and Justin Long provide oral history of Apple’s ‘Get a Mac’ campaign
John Hodgman, Justin Long and scriptwriter Jason Sperling share stories of the legendary Apple campaign and revisit unaired scripts…
What happened to Apple’s marketing magic?
It just feels like Apple is content to play it safe lately…
Steve Jobs: ‘Marketing is about values’
For Jobs, Apple was not about “making boxes for people to get their jobs done.”
Apple Music is an abject marketing failure
If you don’t already know what Apple Music is, Apple’s commercials serve no real purpose. There’s truly no excuse for this…
What happened to Apple’s once-great ads?
It may be time for Apple to “think different” about its advertising…
Apple’s homegrown commercials underperforming those made by its longtime agency
Apple began building its own team of ad men and women last year…
Apple’s major marketing rethink: Hardly a surprise
We all know that things are different in the post-Steve Apple…
Apple building 1,000-person internal advertising agency
TBWA/Media Arts Lab was presenting fresh work to its signature client when…
Apple debuts ‘Chicken Fat’ television ad (with video)
Apple has debuted a new television advertisement now appearing…
Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day
Apple Inc. has shifted to producing more of its own television advertisements…
Apple poised to add four digital advertising agencies
Apple is set to add four digital agencies to its roster…
Apple’s advertising dilemma aired at $2 billion trial
As Apple Inc. was being targeted by an onslaught of negative advertising…
Samsung: Our ‘next big thing’ ads drove Apple’s marketing chief Schiller ‘crazy,’ wanted to switch ad agencies
Samsung’s ‘Next Big Thing’ advertising campaign…
Apple’s new Mac video wins Super Bowl ad race without even trying
Apple was notably absent from the Super Bowl ad slots Sunday…
Apple debuts new iPhone 5 TV ad: ‘FaceTime Every Day’ (with video)
Apple has debuted a new :60 television commercial…
Apple debuts new iPhone 5 TV ad: ‘Music Every Day’ (with video)
Apple last night debuted the second in a series of new iPhone 5 ads…
Apple’s gorgeous iPhone ad shows why Kodak never had a chance (with video)
Apple is running a new ad in which there is one simple line…
Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video)
Apple has debuted a new 60-second TV spot for iPhone 5…
The real story behind Apple’s ‘Think Different’ campaign
Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few…
Apple marketing VP Allison Johnson leaving to co-found own agency
Allison Johnson, who has served as Apple’s vice president of worldwide marketing…
