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Tag: TBWA\Chiat\Day

How Apple’s revolutionary iMac changed computing forever

Thursday, August 15, 2019 2:02 pm7 Comments

In 1998, Ken Segall, an employee at Apple’s L.A. ad agency TBWA\Chiat\Day, came up with the name “iMac” and pitched it to Steve Jobs…

Steve Jobs rejected over 200 ‘Get a Mac’ ads

Tuesday, May 28, 2019 10:28 amTuesday, May 28, 20195 Comments

John Hodgman’s buttoned-up PC and Justin Long‘s relaxed Mac traded passive-aggressive barbs

Lee Clow, known for Apple’s ‘1984’ and ‘Think Different’ campaign, retires at 75

Thursday, February 14, 2019 9:00 amThursday, February 14, 20193 Comments

Slow worked closely with Steve Jobs, helping to create the dystopian ‘1984’ Super Bowl commercial that launched the Mac, as well as the ‘Think Different’ campaign in 1997…

John Hodgman and Justin Long provide oral history of Apple’s ‘Get a Mac’ campaign

Thursday, December 8, 2016 1:39 pmThursday, December 8, 20165 Comments

John Hodgman, Justin Long and scriptwriter Jason Sperling share stories of the legendary Apple campaign and revisit unaired scripts…

What happened to Apple’s marketing magic?

Friday, November 6, 2015 4:05 pm25 Comments

It just feels like Apple is content to play it safe lately…


Steve Jobs: ‘Marketing is about values’

Wednesday, October 7, 2015 3:23 pm16 Comments

For Jobs, Apple was not about “making boxes for people to get their jobs done.”

Apple Music is an abject marketing failure

Tuesday, September 1, 2015 11:28 amTuesday, September 1, 201531 Comments

If you don’t already know what Apple Music is, Apple’s commercials serve no real purpose. There’s truly no excuse for this…

What happened to Apple’s once-great ads?

Friday, November 7, 2014 10:29 amSunday, November 9, 201437 Comments

It may be time for Apple to “think different” about its advertising…

Apple’s homegrown commercials underperforming those made by its longtime agency

Wednesday, July 2, 2014 1:01 pmWednesday, July 2, 201426 Comments

Apple began building its own team of ad men and women last year…

Apple’s major marketing rethink: Hardly a surprise

Wednesday, June 18, 2014 4:01 pmWednesday, June 18, 20147 Comments

We all know that things are different in the post-Steve Apple…

Apple building 1,000-person internal advertising agency

Tuesday, June 10, 2014 12:07 pm25 Comments

TBWA/Media Arts Lab was presenting fresh work to its signature client when…

Apple debuts ‘Chicken Fat’ television ad (with video)

Thursday, June 5, 2014 9:25 amThursday, June 5, 201479 Comments

Apple has debuted a new television advertisement now appearing…

Apple shifts TV ads production in-house as rift widens with TBWA\Chiat\Day

Thursday, June 5, 2014 8:31 amThursday, June 5, 201415 Comments

Apple Inc. has shifted to producing more of its own television advertisements…

Apple poised to add four digital advertising agencies

Thursday, April 10, 2014 2:02 pmThursday, April 10, 20143 Comments

Apple is set to add four digital agencies to its roster…

Apple’s advertising dilemma aired at $2 billion trial

Friday, April 4, 2014 5:27 pm33 Comments

As Apple Inc. was being targeted by an onslaught of negative advertising…

Samsung: Our ‘next big thing’ ads drove Apple’s marketing chief Schiller ‘crazy,’ wanted to switch ad agencies

Wednesday, April 2, 2014 1:31 pmWednesday, April 2, 201443 Comments

Samsung’s ‘Next Big Thing’ advertising campaign…

Apple’s new Mac video wins Super Bowl ad race without even trying

Monday, February 3, 2014 2:28 pmMonday, February 3, 201414 Comments

Apple was notably absent from the Super Bowl ad slots Sunday…

Apple debuts new iPhone 5 TV ad: ‘FaceTime Every Day’ (with video)

Tuesday, August 6, 2013 8:30 am20 Comments

Apple has debuted a new :60 television commercial…

Apple debuts new iPhone 5 TV ad: ‘Music Every Day’ (with video)

Friday, May 24, 2013 9:28 amFriday, May 24, 201328 Comments

Apple last night debuted the second in a series of new iPhone 5 ads…

Apple’s gorgeous iPhone ad shows why Kodak never had a chance (with video)

Friday, May 3, 2013 1:04 pmFriday, May 3, 201352 Comments

Apple is running a new ad in which there is one simple line…

Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video)

Friday, April 26, 2013 10:01 amFriday, April 26, 201360 Comments

Apple has debuted a new 60-second TV spot for iPhone 5…

The real story behind Apple’s ‘Think Different’ campaign

Thursday, December 15, 2011 8:46 am19 Comments

Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few…

Apple marketing VP Allison Johnson leaving to co-found own agency

Thursday, March 31, 2011 5:01 pm10 Comments

Allison Johnson, who has served as Apple’s vice president of worldwide marketing…

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