Steve Jobs rejected over 200 ‘Get a Mac’ ads

“Everyone remembers those ‘Get a Mac’ commercials — the ones where John Hodgman’s buttoned-up PC and Justin Long‘s relaxed Mac trade passive-aggressive barbs in hilarious fashion,” Tyler Aquilina reports for Entertainment Weekly. “But apparently, some of those ads were too hilarious and never made it on TV.”

“In the latest episode of PeopleTV’s Couch Surfing, Long reveals that, of the nearly 300 commercials shot (66 of them ultimately aired), he ‘noticed that some of the funniest ones would never air,'” Aquilina reports. “‘One in particular, I remember, Zach Galifianakis played, like, a drunken Santa Claus,’ Long recalls. ‘And [Apple] said, basically, that Steve Jobs preferred when they weren’t super funny… because he thought it would detract from the point of the commercial. He thought if people were too focused on the humor in it, they would lose sight of the product.'”

Full article here.

MacDailyNews Take: Ah, the great old days!

Who’s up for a reboot?

Related articles:
John Hodgman and Justin Long provide oral history of Apple’s ‘Get a Mac’ campaign – December 8, 2016


    1. Yeah, me too. Apple has been making mostly pop music based ads for nothing but Gen X and Millenials.
      These commercials were just fun and never stooped too low. I’m not sure though that young people today would even get the whole thing as we’re taught competing and opposing POV must end in anger. These were cute and friendly.

  1. The 66 ads aired over 4 years or average one different ad a month! ONE A MONTH!
    This after the iPod’s runaway success.
    Does anybody really believe Jobs thought that the Mac was ‘over’ like so many anti Mac folks post here at MDN in support of Tim’s ‘practically no Mac marketing’ policy ?

    The Mac PC guy ads fizzled out when Cook became interim CEO and mac marketing basically died. Yet somehow Macs are still Apple’s second largest money maker, imagine if Cook actually tried selling them…

    now with trade wars etc affecting iPhone we can see the short sighted policy bitting Apple in the ass.

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