“Everyone remembers those ‘Get a Mac’ commercials — the ones where John Hodgman’s buttoned-up PC and Justin Long‘s relaxed Mac trade passive-aggressive barbs in hilarious fashion,” Tyler Aquilina reports for Entertainment Weekly. “But apparently, some of those ads were too hilarious and never made it on TV.”
“In the latest episode of PeopleTV’s Couch Surfing, Long reveals that, of the nearly 300 commercials shot (66 of them ultimately aired), he ‘noticed that some of the funniest ones would never air,'” Aquilina reports. “‘One in particular, I remember, Zach Galifianakis played, like, a drunken Santa Claus,’ Long recalls. ‘And [Apple] said, basically, that Steve Jobs preferred when they weren’t super funny… because he thought it would detract from the point of the commercial. He thought if people were too focused on the humor in it, they would lose sight of the product.'”
Full article here.
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John Hodgman and Justin Long provide oral history of Apple’s ‘Get a Mac’ campaign – December 8, 2016