Apple last night debuted the second in an series of impressive new iPhone 5 ads, “Music Every Day,” following the excellent “Photos Every Day,” on U.S. broadcast and cable TV networks.
In the ad, Apple shows scenes of people listening to and enjoying music with their iPhones in various locales and situations.
The ad is scored with a simple piano arrangement and the only voiceover is at the end of the spot, “Every day, more people enjoy their music on the iPhone than any other phone.”
The ad closes on the familiar “iPhone” text followed by the Apple logo.
Direct link to video here.
MacDailyNews Take: We smell CLIO Awards.
Excellent job, Apple and TBWA\Chiat\Day! Lee Clow’s fingerprints are all over this one, and that’s a Very Good Thing™, indeed.
Good Jobs, more like these – and for iPad/iPad mini and Macintosh, too – please!
Apple debuts 60-second iPhone 5 TV ad ‘Photos Every Day’ (with video) – April 26, 2013