Apple has debuted a new 60-second TV spot for iPhone 5.
In the ad, “Photos Every Day,” Apple shows scenes of people taking interesting photos and videos with their iPhones in various locales. Some editing, flash photography, and also the shooting of panoramic photos is also shown.
The ad is scored with a simple piano arrangement and the only voiceover is at the end of the spot, “Every day, more photos are taken with the iPhone than any other camera.”
The ad closes on the familiar “iPhone” text followed by the Apple logo.
Direct link to video here.
MacDailyNews Take: Excellent job, Apple and TBWA\Chiat\Day! Lee Clow’s fingerprints are all over this one, and that’s a Very Good Thing™, indeed.
Good Jobs, more like these – and for iPad/iPad mini and Macintosh, too – please!
One of the best ads in a long time. Amazing stuff.
Next commercial will be how the iPhone helped bag those slime balls in Boston. Our local sports station is calling them “speed bump and ship stain”. More criminals are arrested each day with iPhone.
They should have shown some of the touchy-feely pics and videos of the Boston PD goon squads terrorizing citizens in house-by-house warrantless searches.
IV. The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.
Botvinnik – we don’t care about your comments we have seen you on MDN many times and you’re just an apple basher! come up with another life dude!
Actually, every computer and device I’ve owned since 1982 has been an …please tell me how your bogus accusation correlates to the rape of the Fourth Amendment in a major US city. Thanks so much.
sorry, thanks so much DUDE.
Again, you can’t keep on topic. This story is about iPhone 5 and an ad for how popular it is for taking photos. Try again.
if you were capable of following a thread, you would have read I was responding to TwoDales comment regarding “the slime balls.”
Your logic seems to be that if someone else goes a little off topic that it gives you license to go way off topic into one of your political rants? Try again.
Since basic reason and logic eludes you and you have, countless times, expressed your allegiance to statism over the rights of the individual, this concludes any further correspondence on my part with you, O Canadian Cockroach.
PS – Quit voting for your own comments, it’s so crass and Microsoftian.
botvinnik, your concern regarding the rights of the individual would be admirable, if you were not so misguided in your zeal and your focus on lambasting the current administration. You might want to go back a decade or so and consider the merits of the ‘Patriot Act,’ for example.
You may own Macs, botvinnik, but even a fool and a tool might choose the best computer platform by accident. You use Macs, but are clearly an outcast in this community of Mac users.
From what I know, police knocked on doors and requested entry to search for murder suspects. From what I know, every citizen asked permitted police entry. If you know of anyone refusing and having their doors busted in let us know. Otherwise this is a bogus comment.
Botvinnik is a closeted terrorist that believes that lunatics that have bombed a city, killed a police officer and hijacked another citizen should have a free rein in our city. Everyone in Boston is grateful that these guys were captured.
not quite everyone.
countless other citizen videos of rape of Fourth Amendment to “track down” a 19 year old kid whose identity and whereabouts were already known by the FBI.
Source? Info wars? The most trusted name in right wing “news”.
it’s a citizen’s video, no you won’t see it on CNN.
This kind of video was being played all day long on the Boston television stations. Not once did I see anyone object to the search of the homes or the abuse of anyone by the police. Show me that footage.
hey idiot, note citizens’ hands above their heads while at gunpoint…not a real good time to “object.”
Awesome ad. They managed to capture the feeling of so many everyday events that we all experience, and now easily capture ourselves with our iPhones.
If you’ve ever been in a group with iPhones/iPads and Androids, you’ll see how much better the iPhones do at capturing the moment. And how much more eager iOS users are to capture and share these moments because iOS devices just work better.
Now we’re talking class and quality product.
Great ad!
It’s a gorgeous ad and very well produced, but I don’t see how in the eyes of an average viewer that ad differentiates the iPhone from any other phone with a camera.
“Every day, more photos are taken with the iPhone than any other camera.”
alan,
The rule of a commercial is you do not mention your competitors…… Its a fact that the iPhone is used more often by owners to post on line (easy to measure metric).
PS, if you own a different phone and have ever had an issue with taking a picture, you understand. My friend was boasting about the specs of his android phone. They we both went to take a picture…. He has much more of an issue and bitched about how hard they make it….. I just smiled to myself.
JAT>
Compelling!
More ads please!
N I C E ………
Yes and sadly I kept hearing “I got out my iPhone and….” on the news channels showing personal video for the terrorists Boston bombings too.
Much better than the Samsung commercial where the guys wife and kids are saying goodbye and the wife “bumps” him a video and tells him he may not want to watch it on the airplane. Crass.
Really shows the difference between the two companies.
Sexuality is crass?
When was the last time you got laid?
Now That was crass. You had a good point, though.
Although I own a Samsung Note 2, I agree with you about the ads. I love the piano music on the new iphone ad. It is very well done. Although I can compliment the quality of an iphone ad, that won’t make me change from the Samsung phone that I love.
Stultifyingly boring.
You would know.
If you’re referring to your post I heartily agree.
That’s a great ad. Way better than Microsoft’s dancing kids.
The clicky Metro-nome Microsoft dance-choreographed commercials are all smoke and mirrors without an ounce of productivity or usefulness shown. But what do you do when you know you’re just shootin’ blanks?
I agree. This ad engages. MS breakdance assaults with click-clack music and rapid-fire images. Those commercials bother me.
One of the most annoying ads of all time. Along with Kitkat bars and orgasmic shampoo commercials.
I’m old enough to think that add was going to finish with the voiceover: “The power to be your best.”
I like how Apple ads show people enjoying using a product rather than telling you that you will enjoy it and how great it is.
I wonder if that isn’t the essence of what is successful about Apple’s “marketing.” The hero aspect says that this device lets you do things that matter to you. It’s a really nice contrast to the quintessential Imperial margarine marketing that suggests by eating/using their product you become a king/queen. It’s not pushy and so is more believable.
Marketing is a start, but it doesn’t do you any good if you don’t have the product and experience to back it up.
I’m an apple fan that does not like the commercial. I have the 5 and it takes great daylight pics/video.
That said, this spot is Cutesy, not informative. It should emphasize a pro experience. Pro Results. People want the best from Apple. You never see one of the actual photos, which GOD knows EVERYONE knows that if it was an Iphone FLASH photo, it would be a washed out foggy looking unusable pic.. sorry, that is how it is. Or blurry in low light, with no flash. Put a good flash on and prove to the world it works. Then you’ll win fans. sales. I’ve heard countless people tell me how much they avoid using the flash with an Iphone. sorry, just the way it IS. The obvious is what Apple is missing.
Clean your lens and flash.
I’ve gotten in the habit of carrying a lens cloth for my glasses, iPhone, iPad and computer screen. If you clean the lens before taking flash photos then they turn out great in most cases.
I love it.
Better than people yelling.
Someone should tell T-Mobile that THAT’s how you make an iPhone ad!
I’ve watched this a half-dozen times now since seeing it last night on The Big Bang Theory. It is a testament to the power music has in setting the mood to convey.
I wish I knew who Apple’s ad agency was on this one. Whoever they are, I’m sure it’s not the same agency responsible for Microsoft’s Windows 7 Launch Party, which still makes me wince over how dorky it is.
BTW (to Apple), even though it’s only 60 seconds long, I’d pay 99¢ for that piano song on iTunes.
I love it! Simple music and showing how people are enjoying what they do with the iPhone.
For iHaters/Samsung/Google/Android wannabe like Apple, it will boring because there are no “celebrities/loud music/stupid musical/making fun of competitor/stating BS capabilities about its features” on the commercial.
What a beautiful ad. It is really full of humanness. The girl stooping a bit to capture something that caught he eye, the guy running to catch up with his friends, the guy standing still while at the crossing in Ginza while the crowd swirls around him. All those images of people not just using the iPhone but somehow they capture the sense of the moment. You know what those people were feeling. Amazing for a one minute video. The fast cuts left me wanting more. I didn’t to cut away so quickly.
NEIN!! ‘Humanity’!
Entschuldigung….’humanness’ ist gut…
I thought of using humanity. Seems too high and mighty. I was reaching for the feeling I had watching these people . Somehow, in their brief gestures the videographer captured something personal. When the man takes a photo and then chases after his companions it only lasts a second or so but it tells a mini story about people. I’m not artistic so any time I see something like this I’m awed.
Anyone know the soundtrack?
Cute.
Nice!
Anyone know the name of the piano piece or the composer?
Does anyone know what the name of the piano song used in this video is?
Can someone please tell me what the song is called in this advert.