When Land Rover set out to introduce the all-new Range Rover Evoque the goal was to engage an all-new audience.
Apple’s iAd Network identified the perfect target and worked with Mindshare and Y&R Group to bring the Land Rover experience to them in an innovative way. With 80 seconds spent on average with the ad, Ken Bracht, Communications Manager with Land Rover North America, noted, “There is a difference between someone sitting on their couch absorbing that 30-second television ad and someone actually engaged in their iPhone or their iPad. There’s definitely higher attentiveness with something like an iAd as opposed to a television ad.”
[Attribution: TechCrunch via 9to5Mac. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]