Somersby Cider debuts Apple-centric ad (with video)

Somersby Cider’s new TV advert, “The Somersby Store” leans heavily on apples – and Apple Inc.

Apple Retail Stores and new Apple product launches, to be precise.

The ad is currently airing in the UK and possibly elsewhere in the English-speaking world where Somersby Cider is sold:

[Thanks to MacDailyNews Reader “hugh” for the heads up.]

17 Comments

  1. Now that is the way to copy Apple. A fresh and interesting approach. I wonder what Tim Cook said when he first saw it.

    Free adverts for Apple. ???

    JAT

  2. Yes, this was done well.
    Much better than that other effort I read about-

    “Microsoft Blows It Again:
    Windows 8 Jizz Juice Commercial A Flop as Viewers Let Down Again…”

      1. Yes of course this is a new take on their beer adverts ‘If Carlsberg made … it would be the best in the World’ an even better reflection for Apple when you think about it. Whether Carlsberg actually make good cider by making up a traditional name is another matter. We will see, but as the whole Lord Somersby malarky is bullshit not sure what else to believe in their tasting notes. Lets hope any such plastic tradition doesn’t end up reflecting upon Apple by association, likely be on to new themes in their ads by that stage thankfully.

  3. Please tell me that Somersby Cider doesn’t taste like you’re licking the tailpipe of a bus.

    When I was living in London, one of the (few) great let downs was the nasty, over-fermented, fusel oil infested industrial waste taste of cider. I couldn’t believe anyone drank that crap, it was so poorly made swill.

  4. Cider has moved on these days, Bulmers and Strongbow were most likely great when they served their very local area in the 1870’s but by the 1970’s they were crap. I remember moonshine scrumpy made on the farm … as a 15 yr old it was beyond rocket fuel.

    Dan Murphy’s one of my local bottle shops (albeit a Liquor Supermarket) here in Sydney, Australia carries over 70 different ciders from across the world. Generally if I learn about a new beverage they either already have it or can get it in.

    In Australia as long as you are over 18 you can buy “inkohol” of any kind.

    Explore http://danmurphys.com.au/
    http://danmurphys.com.au/guides/cider-varietals-content


    When the moon shines
    On the cow shed
    And we’re rollin’ in the hay
    All the cows are out there grazing
    And the milk is on its way.

    I am a cider drinker
    I drinks it all of the day
    I am a cider drinker
    It soothes all me troubles away
    Oh arr oh arr aay
    Oh arr oh arr aay.

    It’s so cosy in the kitchen
    With the smell of rabbit’stew
    When the breeze blows ‘cross the farmyard
    You can smell the cow sheds too.
    (Oh, I’ve never smelt nothing like it in all my life!)

    When those combine wheels stops turning
    And a hard day’s work is done
    There’s a pub around the corner
    It’s the place we have our fun.
    (Arr, we’ll have some fun ‘n’ all.)

    I am a cider drinker
    I drinks it all of the day
    I am a cider drinker
    It soothes all me troubles away
    Oh arr oh arr aay
    Oh arr oh arr aay.
    (Come on, get a couple of pints down ‘ere then!)

    Now dear old Mabel
    When she’s able
    We takes a stroll down Lover’s Lane
    And we’ll sink a pint of Scrumpy
    Then we’ll play old nature’s game.
    (Ha ha ha!
    Oo arr!)
    But we end up in the duck pond
    When the pub is sized to close
    With me breeches full o’ tadpoles
    And the newts between me toes.

    I am a cider drinker
    I drinks it all of the day
    I am a cider drinker
    It soothes all me troubles away
    Oh arr oh arr aay
    Oh arr oh arr aay.
    (Come on everyone, get up ‘ere then!
    Ha ha!)

    I am a cider drinker
    I drinks it all of the day
    I am a cider drinker
    It soothes all me troubles away
    Oh arr oh arr aay
    Oh arr oh arr aay
    Oh arr oh arr aay
    Oh arr oh arr aay.

    Let cider be the spice of life!

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