Apple CEO Tim Cook’s mea culpa works wonders in China

“Apple CEO Tim Cook’s apology to China over his company’s warranty apology seems to have succeeded in reducing tension with the Chinese government,” Don Reisinger reports for CNET.

Global Times, a state-run media outlet in China, today wrote that Apple’s ‘apology letter has eased the situation, softening the tense relationship between Apple and the Chinese market,'” Reisinger reports. “The Global Times also said that Apple’s apology was ‘worth respect.'”

Reisinger reports, “It appears that the apology and promises of fixes have addressed China’s concerns. They also underscore just how important China has become to Apple — the company has consistently said it’s the second-largest market for its business — and how powerful the Chinese government is.”

Read more in the full article here.


  1. kow·tow [ kòw tów ]
    be servile: to behave in an extremely submissive way in order to please somebody in a position of authority
    kneel to show respect: formerly, in China, to kneel and touch the forehead to the ground in order to show respect, awe, or submission
    servile act: an extremely submissive act aimed at pleasing somebody in a position of authority

    1. “Politics” df: The art of controlling one’s own environment.

      Let the Communist Chinese government look good in front of their constituents with a simple apology, and reap the monetary rewards. It’s called doing business.

  2. It’s a game that the Chinese play with foreign companies. They do it because they can. They have tried to do it with many other companies in the past. Sometimes they succeed sometimes they don’t. Google said “drop dead”. Apple said “I’m sorry”.

    1. You rather simplify the differences in the requests made to each of those two companies, and therefore what options they had available to them in response.

      1. Why yes, I did simplify my comment. However in the end, the results are still the same. Make of that what you will. Draw your own conclusions of course. But don’t assume that because my comment is simple that I am also simple. You seem quite defensive. It’s not as though I said Apple put money and profits before principles. And Google didn’t.

        1. Like the other poster said… Nice way to simplify an issue. You’re extremely ignorant if you really think Google puts principles in front of everything else. Google just redirected all the Chinese searches to their Hong Kong site.

  3. As China grows, one thing remains the same; an expectation of respectful acquiescence in the face of a misunderstanding. It’s a simple thing, and any business worth its salt should not mind apologizing for an error, especially when the country is full of people who intrinsically doubt they are being treated equally by westerners.

  4. I think this goes a long way to show how much Apple has endeavored to understand Chinese culture. As a foreign company Apple has honored the Chinese by acknowledging an issue. The response by the Chinese is telling. Respect is a very big deal…

    1. Respect is everything. Without it, we have rogue states, religious wars, soccer riots, school shootings, road rage, genocide, racism, desecration, looting, and opportunistic plundering of natural resources without conscience. We have the Crusades, the Hundred Years’ War, the Holocaust, the 911 attacks.

      The story of civilization is nothing less than the successful reining in of these animal instincts in favor of others—the ones that nurture, share, appreciate, and love, despite evolutionary triggers that incite inflamed minds to destroy the nests in the next tree.

  5. Hmmm, a Reisinger* article that was not formatted as a ‘top 10′ list? C’mon Don, don’t be so friggin’ lazy. It’s your boneheaded trademark as a journalist.


    (*) Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems

  6. “They also underscore just how important China has become to Apple — the company has consistently said it’s the second-largest market for its business — and how powerful the Chinese government is.”

    Any government with it’s own nuclear warheads is a powerful government.

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