Apple today debuted a new TV ad, “Designed Together,” featuring the company’s iPhone 5 in a candy shell, iPhone 5c, and the new iOS 7, which was just released today.
In the new iPhone 5c, color is more than just something you see. The hardware and software are designed together so you feel color throughout the entire experience. – Apple’s official YouTube Channel
iPhone 5c is built on a foundation of features, including a 4-inch Retina display, Apple’s A6 chip, and the 8 megapixel iSight camera — all while delivering excellent battery life. The iPhone 5c features more LTE bands than any other smartphone in the world, a new FaceTime HD camera, and iOS 7, the most significant iOS update since the original iPhone.
Direct link to video here.
MacDailyNews Take: This rather amazing, extremely well-exectuted ad very nicely illustrates the myriad benefits of having one visionary, Jony Ive, in charge of the look and feel of both the hardware and the software.