Apple debuts new ‘Designed Together’ TV ad for iPhone 5c and iOS 7 (with video)

Apple today debuted a new TV ad, “Designed Together,” featuring the company’s iPhone 5 in a candy shell, iPhone 5c, and the new iOS 7, which was just released today.

In the new iPhone 5c, color is more than just something you see. The hardware and software are designed together so you feel color throughout the entire experience. – Apple’s official YouTube Channel

iPhone 5c is built on a foundation of features, including a 4-inch Retina display, Apple’s A6 chip, and the 8 megapixel iSight camera — all while delivering excellent battery life. The iPhone 5c features more LTE bands than any other smartphone in the world, a new FaceTime HD camera, and iOS 7, the most significant iOS update since the original iPhone.

Direct link to video here.

MacDailyNews Take: This rather amazing, extremely well-exectuted ad very nicely illustrates the myriad benefits of having one visionary, Jony Ive, in charge of the look and feel of both the hardware and the software.


  1. Apples ads have improved. The C ads have been fun, like the old iPod ads. Without talking and focusing on visuals it will help attract people, like me, who skip ads with the DVR. Similar to the Heineken ads.

    1. great ad–too bad about the 5C case which looks absolutely ridiculous from behind and allows you to read only a portion of the writing on the back of the phone–very surprised Apple has yet to pull or redesign these cases, wouldn’t cost a lot.

  2. I just wish the iOS 7 home screen and icons had as much spunk (interestingly, I don’t mind the rest of the UI as much). No need in complaining anymore; it’s here and it’s the present and future of iOS. I’m going to dig in and be a power user again. iOS fades into the background for me, anyway. And that’s a good thing. The experience and ability to get my work done is what matters most.

  3. It would have been funnier to have edited an iCrock into the hand of the Get Smart character. He had a hidden cell phone imbedded into his dress shoe. However, young people would know nothing about that. Like so many other things.

  4. Honestly Ehhh What Competative features are demonstrated? All it shows is that it’s colorful. How does this compete with the competition? How does it convince anyone that it’s better than DROID… especially for the money?

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