“There was a recent report that Apple’s current ‘Designed in California’ ads were not a hit with consumers and various writers who reported on this urged Apple to change them and to start bringing out cool ads again,” Tim Bajarin writes for TechPinions. “While the ads may not seem cool to some, for Apple these ads are very strategic and will run as long as it takes for Apple to hit home the message that the fruit of Apple’s labor starts here and regardless of where they are manufactured, these are American bred products.”
“Apple has been reading the tea leaves and has seen how Congress and many of the American people are going down a track to try and bring more manufacturing back to the US,” Bajarin writes. “They also understand that creating US designed products will be more strategic to the USA’s long term vision of making the US much more relevant in a time of globalization.”
Bajarin writes, “You may think that I am crazy suggesting this, but even Apple’s competitors are seeing that if the products are designed and manufactured over here that they may be seen more favorably by consumers. More importantly, it could give them favor with the US Government and the American people who are getting more and more concerned that the US is loosing its edge, especially to S. Korea and China.”
Read more in the full article here.