Apple has debuted a new TV commercial, “Our Signature,” which is now running on U.S. broadcast and cable networks.
The spot’s voiceover: “This is it. This is what matters. The experience of a product. How it’ll make someone feel. Will it make life better? Does it deserve to exist? We spend a lot of time on a few great things until every idea we touch enhances each life it touches. You may rarely look at it, but you’ll always feel it. This is our signature (text: Designed by Apple in California.) and it means everything.”
MacDailyNews Take: “Unlike fscking Samsung and the rest of the tasteless schlock peddlers crawling around this planet.”
There, all finished.
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