“Apple has unseated Coca-Cola as the world’s No. 1 brand, as the company founded by Steve Jobs is a leader in design, performance and focuses on customers, according to a study of the Top 100 brands by Interbrand Corp.,” Kristen Schweizer reports for Reuters.
“Apple Inc.’s brand value jumped 28 percent to $98.3 billion, Google Inc. is now in second place at $93.3 billion, and Coca-Cola Co. has slipped from the top seat after 13 years to third place at $79.2 billion,” Schweizer reports. “‘Every so often, a company changes our lives — not just with its products, but with its ethos,’ Jez Frampton, chief executive officer at New York-based brand consultancy Interbrand, said in a statement. Current Apple CEO ‘Tim Cook has assembled a solid leadership team and has kept Steve Jobs’ vision intact — a vision that has allowed Apple to deliver on its promise of innovation time and time again.'”
Schweizer reports, “Yahoo and BlackBerry fell off this year’s ranking. Nokia dropped to 57th place from 19th with the largest decline in brand value in the history of the 14-year study.”
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MacDailyNews Take: Apple finally takes its rightful place atop Interbrand Mountain!
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