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Tag: brands

Analyst: Apple’s brand is worth $1 trillion. Meta’s is not.

Friday, June 17, 2022 5:21 pm4 Comments

Apple this week reclaimed its title as the world’s most valuable brand, last held in 2015, according to a new survey from Kantar BrandZ…

Apple is again the world’s most valuable brand

Wednesday, January 26, 2022 9:17 amWednesday, January 26, 20221 Comment

Apple holds on to world’s most valuable brand title with record valuation at more than US$355 billion, followed by Amazon and Google…

Brand Finance: Google overtakes Apple as the world’s most valuable brand

Wednesday, February 1, 2017 4:01 pmWednesday, February 1, 201749 Comments

Google enters 2017 as the world’s most valuable brand, knocking Apple off its perch for the first time in five years…

Apple loses $37 billion in brand value due to ‘lack of innovation’

Thursday, May 22, 2014 12:29 pmThursday, May 22, 201457 Comments

Apple’s failure to launch a new product in the last 12 months…

Apple’s brand is worth an estimated $105 billion, most in the U.S. by far

Wednesday, March 19, 2014 10:01 amWednesday, March 19, 20142 Comments

Apple is the most valuable brand…

‘Marketing is like sex: Everyone thinks they’re good at it’ and other truisms

Thursday, November 7, 2013 4:00 pmThursday, November 7, 201319 Comments

Microsoft does not have the best operating system…

Forbes’ World’s Most Valuable Brands: Apple #1 for 3rd straight time; worth nearly 2x any other brand on planet

Thursday, November 7, 2013 2:29 pmThursday, November 7, 201313 Comments

Apple has set the bar incredibly high over the past decade…

Interbrand: Apple overtakes Coca-Cola as world’s most valuable brand

Monday, September 30, 2013 8:31 amMonday, September 30, 201329 Comments

Apple has unseated Coca-Cola as the world’s No. 1 brand…

BrandZ Top 100 Most Valuable Global Brands 2013: Apple Inc. #1

Tuesday, May 21, 2013 12:06 pm4 Comments

Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013…

BrandZ Top 100 Most Valuable Brands 2012: #1 Apple

Tuesday, May 22, 2012 8:40 amTuesday, May 22, 20126 Comments

#1 brand Apple grows 19% to $182.9 billion while IBM eases past Google to take #2 spot; first African brand enters ranking…

Apple’s ‘iPad’ is the only tablet people know

Saturday, April 7, 2012 1:49 pm40 Comments

Apple is on the verge of doing what few others have…

Apple scores record high to top Harris poll; passes Google as pre-eminent American company

Monday, February 13, 2012 8:42 am9 Comments

Apple Inc has the best image of any American company, earning a record high score…

Apple leaps over Google to become world’s most valuable brand

Monday, May 9, 2011 8:44 amMonday, May 9, 201111 Comments

Registering a staggering 84 percent increase in value over the past year…

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