“Apple Inc has the best image of any American company, scoring a record high in a new reputation study, while financial institutions filled the ranks of the worst,” Nick Zieminski reports for Reuters. “AIG ranks last in the research company’s survey, falling behind Goldman Sachs and Bank of America.”
“Apple, co-founded by Steve Jobs in 1976, vaulted to No. 1 in Harris Interactive’s annual public opinion poll on corporate brands,” Zieminski reports. “The Cupertino, California company raced passed last year’s brand champ in the poll, Google Inc.”
Zieminski reports, “Apple earned a record high score of 85.62 on a scale of 100, helping the company rise from No. 5 a year ago. In addition to riding Jobs’ legacy, Apple’s gains were driven by product quality to profitability and environmental record. ‘The timing of Jobs’ death certainly played a role in bringing out an emotional attachment to the company and reinforced the elements of reputation that he brought (to Apple products),’ said Harris Executive Vice President Robert Fronk, who leads the company’s analysis of corporate reputations. Apple, which was floundering a decade ago, is ‘the pre-eminent American corporation right now,’ Fronk said.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]